Paid Media Specialist

Company Description

Fit2

Run is a family-owned, specialty running retailer that has been empowering athletes of all fitness levels since 2006. With 45 retail locations across Florida, Puerto Rico, and Georgia, as well as an expansive online presence at , we focus on providing an exceptional customer experience and promoting a healthy lifestyle. Our knowledgeable Fit Experts provide personalized fittings to ensure every runner can find their perfect pair of shoes.

Fit2

Run is deeply committed to community enrichment through tailored retail experiences, events, and races. We also support our communities with the F2R Bike Shop, catering to cyclists in the Bradenton and Orlando markets.

Role Description

This is a full-time, on-site role, based in Bradenton, FL, for a Paid Media Specialist. The Paid Media Specialist will be responsible for planning, implementing, and analyzing successful paid media campaigns across various digital platforms. Day-to-day tasks include managing online advertising budgets, creating and optimizing digital ads, tracking campaign performance, and reporting on key metrics. The position requires collaboration with the marketing team to ensure alignment with brand strategy and goals while staying informed on emerging digital trends and best practices.

Qualifications

• Proficiency in Paid Media Management, including expertise in platforms such as Google Ads, Facebook Ads Manager, and other major advertising tools.
• Experience with Campaign Optimization, including A/B testing, performance tracking, and data-driven decision-making to improve ad results.
• Strong skills in Reporting and Analytics, utilizing tools such as Google Analytics to measure and analyze campaign performance.
• Knowledge of Digital Marketing strategies and best practices to align paid media campaigns with overall marketing objectives.
• Ability to work collaboratively in a team environment and adapt to a fast-paced, on-site workspace in Bradenton, FL.
• Familiarity with the running or athletic retail industry is a plus.
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field is preferred.

• Entry level

• Full-time

• Marketing, Public Relations, and Writing/Editing

• Retail

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