Marketing Creative Director

About IMG Academy

Named one of the Best and Brightest Companies to Work For in the Nation in 2024, IMG Academy is the world’s leading sports education brand, providing a holistic education model that empowers student-athletes to win their future, preparing them for college and for life. IMG Academy provides growth opportunities for all student-athletes through an innovative suite of on-campus and online experiences:

• Boarding school and camps, via a state-of-the-art campus in Bradenton, Fla.
• Online coaching via the IMG Academy+ brand, with a focus on personal development through the lens of sport and performance
• Online college recruiting, via the NCSA brand, providing content, tools, coaching and access to a network of 40,000 college coaches

IMG Academy is seeking a visionary Marketing Creative Director to lead creative strategy and execution across both our campus-based and online programming. This influential role guides the creative vision from concept to execution, leading a multidisciplinary team and collaborating closely with marketing, product, and campus stakeholders to drive brand consistency, engagement, and revenue. Ultimately, the goal is ensuring every touchpoint reflects IMG Academy’s premium, aspirational, and pioneering identity.

• Amplify IMG Academy’s global influence and lasting impact
• Expand and elevate IMG Academy’s influence across sport, education, and culture
• Shape and scale IMG Academy’s impact on the future of athletic development

• Strengthen and extend IMG Academy’s influence across campus and digital experiences
• Drive meaningful growth in IMG Academy’s brand influence and market impact
• Advance IMG Academy’s position as the world’s most influential sports education brand

• Lead creative development for campus and online initiatives including:
  • Paid media, web design, social media, email and sales enablement
  • Campus signage, experiential branding, and on-site storytelling
• Collaborate with campus leadership to elevate the physical brand experience for students, families, athletes, and visitors
• Partner with online product and sales leadership on the evolution of the brand and elevation of IMG Academy+ as the home for all digital extensions for IMG Academy

• Lead, mentor, and inspire a team of designers, while sharing insights and expertise with others across the marketing department
• Manage external agencies, freelancers, and production partners as needed
• Collaborate closely with brand, content, product, sales, and analytics teams to align creative with business goals

• Proven hands-on design experience to own major projects
• Partner with Associate Creative Director to oversee creative workflows, timelines, and prioritization across multiple business lines
• Balance big-picture brand thinking with tactical creative problem-solving
• Use insights, testing, and performance data to refine creative output and optimize impact

• 8–12+ years of experience in creative leadership roles, preferably within premium brands, sports, lifestyle, education, or digital businesses
• Proven experience in both hands‑on design and leading creative across both physical experiences and digital ecosystems
• Strong portfolio demonstrating brand storytelling, campaign development, and performance-driven creative
• Experience managing and scaling creative teams
• Deep understanding of digital marketing channels, content strategy, and performance creative
• Passion for sports, youth development, and global brand building
• Visionary storyteller with a strong strategic mindset
• Equally comfortable shaping high-level creative direction and diving into execution details
• Collaborative leader who thrives in fast-paced, cross-functional environments
• Data-informed but creatively driven
• Naturally curious, culturally aware, and digitally fluent

• Requires a background check upon offer
• Requires a drug test upon offer

• Comprehensive Medical, Dental and Vision
• Flexible Spending Account and Health Savings Account options
• 401k with an Employer Match
• Short Term…