Director of Sales

Work With Excellence, Serve With Heart!

Join the team at Westminster Bradenton, a beautiful waterfront continuing care retirement community located near downtown Bradenton. We are currently seeking a highly motivated senior living sales professional for our full time Sales Director position. Must have previous experience leading a sales team in a CCRC setting and have demonstrated success growing occupancy. EOE, DFWP "We honor those who served".

• Competitive Hourly Wage (Depending on Experience)
• Comprehensive Benefits including Medical, Dental, Vision, Life and 403b
• Generous Paid Time Off Plan
• Work with Industry Experts that take pride in their work
• Supportive Management Team that puts employees first
• Warm and friendly work environment
• Beautiful, well‑maintained facility conveniently located near downtown Bradenton
• Flexible schedule
• Plenty of career growth and advancement opportunities

In conjunction with the direct supervisor and the Regional Director of Sales, you will ensure that the benchmarks for the sales team are achieved; communicate challenges from the sales team to management and hold the team accountable to daily sales activity. You will plan, implement and evaluate results to meet or exceed the community’s budgeted occupancy.

• Supervise staff, including interviewing, selection, training, motivation, performance appraisal, and managing policies to achieve departmental goals.
• Plan and operate the department, implementing cost‑control measures and meeting annual budget goals.
• Direct sales activities, ensuring team members support and meet the Sales Excellence Initiative program.
• Maximize potential occupancy for the community or target market.
• Establish sales goals and strategies for the team; oversee overall performance against sales quota.

• Implement and maintain a sales‑centered culture.
• Provide backup education and training on conducting tours and gathering appropriate information.
• Conduct daily development/review meetings with the sales team.
• Complete same‑day follow‑up thank‑you calls and correspondence.
• Maintain REPS documentation.
• Submit monthly REPS Sales Report to the Executive Director and Regional VP by the 3rd of the following month.

• 3 sales per month
• Meet minimum required outbound calls made per day to database
• Inquiry‑to‑Visit Ratio – 50% minimum
• Visit‑to‑Deposit Ratio – 20% minimum
• Deposit‑to‑Close Ratio – 15% minimum

• Education: Bachelor’s Degree (Required)
• Experience: 5 years Senior Living Sales (Required)
• Preferred: Experience in a CCRC setting;
  Regional sales experience

• Team Player:
  Works well as a member of a group
• Innovative:
  Consistently introduces new ideas and demonstrates original thinking
• Leader:
  Inspires teammates to follow
• Enthusiastic:
  Shows intense and eager enjoyment and interest
• Dedicated:
  Devoted to a task or purpose with loyalty or integrity

• Self‑Starter:
  Inspired to perform without outside help
• Growth Opportunities:
  Inspired by the chance to take on more responsibility
• Goal Completion:
  Inspired by the completion of tasks
• Ability to Make an Impact:
  Inspired by contributing to the success of a project or organization

Westminster Communities of Florida is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected classification. We provide drug testing and criminal background screening on all new hires. Applicants can learn more about Florida background screening requirements at

Equal Opportunity Employer. This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.