Digital Content Strategist

Job Summary The Digital Content Strategist supports the College's enrollment, brand, accessibility, and marketing goals by leading digital content strategy, SEO/SEM, campaign tracking, performance analytics, and accessibility compliance. This role ensures the College's web presence aligns with marketing campaigns, brand standards, and recruitment objectives while collaborating with IT Services and campus partners on technical needs and compliance. Focused on content, campaign integration, keyword optimization, and data‑driven insights, the strategist enhances site visibility, accessibility, user experience, and conversions – serving as the bridge between marketing initiatives and the College's digital platforms to maximize engagement and enrollment outcomes.

NOTE:

Job descriptions and essential functions are subject to change due to advances in technology, utilization of work force, and other factors which may impact the College's need to modify position requirements.

• Lead the development and execution of SCF's web content strategy to support brand identity, campaign goals, accessibility standards (WCAG/ADA/508), and enrollment objectives. Manage content updates, curate stories, and ensure consistent voice across platforms.
• Collaborate with Marketing, academic, and administrative departments to create, edit, and publish timely, accurate, and engaging content that reflects SCF's brand and resonates with target audiences. Collaboration is central to this role, as it requires close coordination with faculty, staff, and other stakeholders to maintain up-to-date, relevant, and compelling content that resonates with target audiences.
• Drive website visibility through SEO best practices, keyword research, and metadata optimization; work with IT to ensure compliance with accessibility standards (ADA/WCAG) while advancing marketing priorities.
• Coordinate SEM and PPC campaigns (Google Ads, social media), analyze performance, and collaborate with vendors to maximize ROI.
• Perform accessibility audits using automated and manual tools (WAVE, Axe, screen readers), reporting issues and partnering with IT and content owners to resolve them.
• Monitor and interpret web analytics (Google Analytics, SEMrush) and accessibility reports, providing regular updates on campaign and enrollment‑related performance to Marketing leadership.
• Develop and optimize landing pages, calls-to-action, and user flows to improve recruitment, retention, and engagement outcomes.
• Align website updates with the College's integrated campaign calendar, recommending innovative strategies that enhance digital storytelling, engagement, and cross‑channel marketing.
• Partner with IT to assess user experience, branding, and accessibility across SCF's websites.
• Review institutional web pages for accuracy, accessibility, and relevance.
• Provide training and guidance to faculty and staff on web content best practices, including plain language, accessibility, SEO, and governance standards.
• Collaborate with IT on Content Management System workflows to support effective content management (non‑technical role).
• Performs other duties as assigned.

Additional Postings available from State College of Florida Manatee‑Sarasota