Field & Campaign Marketing Executive

Join to apply for the Field & Campaign Marketing Executive role at Basis Technologies
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Driving SQA and pipeline generation across the EMEA and APJ regions, you will be the primary marketing partner to Sales and BDR teams, executing regional programs that bring our Intelligent Change Management narrative to life and convert interest into measurable demand. A growth mindset, test‑and‑learn approach, and close collaboration with our Demand Generation and Content teams will be essential.

Location:

Bracknell, England, United Kingdom.

• Own regional SQA and pipeline targets for net new names and customers, aligning closely with Sales and BDRs on account priorities and follow‑up.
• Track performance in Salesforce and marketing dashboards for campaigns and regions, reporting on SQA quality, pipeline impact and ROI.
• Align cross‑functionally with Sales, BDR, Customer Success, and Marketing.

• Build and execute regional field plans—including target accounts, digital programs, webinars and events—to generate and accelerate pipeline.
• Partner with Demand Generation and Content teams to develop and deliver integrated programs tailored to regional needs.
• Localise global campaigns and content for EMEA & APJ, including managing translations and regional adaptations.

• Manage end‑to‑end event execution across both regions, from planning through reporting.

• Apply a test‑and‑learn mindset to continually refine tactics and improve conversion.

• 3+ years in field marketing, demand generation or regional marketing within B2B SaaS or enterprise tech.
• Demonstrated success driving pipeline and SQAs in partnership with Sales.
• Experience executing localised, multi‑channel programs across multiple regions, ideally EMEA and APJ.
• Experience with ABM, field events and integrated demand programs.
• Demonstrable ability to pivot and prioritise in line with the needs of the business, potentially with experience of a start‑up or scale‑up environment.

• Strong analytical skills with experience in understanding performance, and making and executing on recommendations.
• Proficiency with Salesforce, Pardot and marketing analytics tools.

• Excellent communication and stakeholder management skills.
• A growth mindset with the ability to experiment, iterate and innovate.

• German proficiency, highly desirable for managing regional localisation and supporting DACH market needs.

• Competitive salary package and bonus.
• Company pension.
• 25 days holiday per year, plus Bank Holidays.
• Remote Hybrid working.
• Private Medical Insurance and Health Cashback Plan.
• Enhanced Parental Leave.
• Paid Volunteer Day.
• Global Flexibility (work abroad up to 1 month per year).
• Learning and Development Budget.
• STEM Ambassador Programme Partnership.
• Internal Learning Management System (LMS) enabling company knowledge sharing.
• Mental Health First Aiders Programme.
• Referral Bonus Programme.

Basis Technologies is proud to be an Equal Opportunities Employer and we encourage applications from all people regardless of race, religion, gender, age, disability status or sexual orientation.