Marketing Manager, Consumer Ireland - Healthcare - CGM

Marketing Manager, Consumer, UK & Ireland - Healthcare - CGM

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Position View All Jobs Hybrid Marketing Manager, Consumer, UK & Ireland - Healthcare - CGM Bracknell, United Kingdom Find out how well you match with this job Job

The Company Dexcom Corporation (NASDAQ DXCM) is a pioneer and global leader in continuous glucose monitoring (CGM). Dexcom began as a small company with a big dream:
To forever change how diabetes is managed. To unlock information and insights that drive better health outcomes. Here we are 25 years later, having pioneered an industry. And we're just getting started. We are broadening our vision beyond diabetes to empower people to take control of health. That means personalized, actionable insights aimed at solving important health challenges. To continue what we've started:
Improving human health.

We are driven by thousands of ambitious, passionate people worldwide who are willing to fight like warriors to earn the trust of our customers by listening, serving with integrity, thinking big, and being dependable. We've already changed millions of lives and we're ready to change millions more. Our future ambition is to become a leading consumer health technology company while continuing to develop solutions for serious health conditions.

We'll get there by constantly reinventing unique biosensing-technology experiences. Though we've come a long way from our small company days, our dreams are bigger than ever. The opportunity to improve health on a global scale stands before us.

• You must have the Right to Work in the UK. Sponsorship is not available for this role

Marketing Manager, Consumer, UK & Ireland - Continuous Glucose Monitoring. This role will be based at our offices in Bracknell, United Kingdom, 3 days each week.

Step into a high-impact Marketing Team that’s been strategically restructured to accelerate performance and drive measurable results. As Consumer Marketing Manager, you’ll take ownership of a critical portfolio focused on engaging the diabetes community with precision and purpose.

This role signals a clear investment in marketing excellence and a sharpened focus on consumer audiences. Our team is built on a foundation of Creativity
, Competency
, Community
, Integrity and Achievement
; values that translate into high standards, strategic thinking and a relentless drive to deliver business impact. We move fast, think big and take pride in the results we deliver.

• Lead Dexcom’s direct-to-consumer (DTC) marketing strategy across the UK & Ireland, driving brand awareness and patient engagement. This role blends strategic thinking, digital expertise and a passion for connecting with people living with diabetes.
• Oversee all consumer channels, delivering seamless, high-impact experiences that grows online sales and inspire NHS patients to request Dexcom.
• Develop and execute DTC marketing plans to drive acquisition, engagement and revenue.
• Lead digital campaigns across Meta, Google, email and programmatic platforms.
• Manage eCommerce platforms, SEO strategy and website UX to optimise conversion.
• Build Dexcom’s ‘Warrior’ community and activate influencers and advocacy partners.
• Monitor performance across channels, using insights to refine strategy and improve ROI.

• Strategic & Analytical
  
  Skills:
  
  Proven ability to develop and execute multi-channel DTC strategies. Strong analytical mindset with experience in KPI tracking, ROI analysis and customer segmentation.
• Digital Marketing Expertise:
  Skilled in managing paid media campaigns (Meta, Google, programmatic). Deep understanding of SEO, SEM and eCommerce optimisation.
• Community & Influencer Engagement:
  Experience building online communities and managing influencer partnerships. Knowledge of social media trends and content planning.
• Customer Experience & UX:
  Ability to enhance digital customer journeys and improve…