Digital Growth Specialist

Energy Efficient Solutions Group (EESG) was born out of extensive experience in the lighting industry, actively promoting the energy-saving benefits of LED lighting. From this foundation, the Group has evolved to support clients in their drive towards decarbonisation and Net Zero, delivering turnkey solutions including LED Lighting, Solar PV, Heating Solutions, Electric Vehicle Charging, and wider renewable technologies across public and private sectors.

As we expand into new sectors and frameworks, digital growth and market visibility are central to our commercial strategy.

The Digital Growth Manager will be responsible for implementing and optimising EES Group’s digital strategy across SEO, AEO, PPC, paid social, organic social, and conversion pathways. The role will focus on executing digital activity that supports entry into new markets, strengthens sector positioning, and generates qualified inbound opportunities.

This is a hands‑on role, combining strategic thinking with practical delivery across multiple digital channels. The position will work closely with the Marketing Manager to ensure digital activity aligns with commercial priorities, sector growth plans, and pipeline objectives.

Digital Growth Strategy & Execution
Implement digital strategies that support expansion into priority sectors including NHS, Education, Commercial, MoJ, MoD and Industrial markets. Translate commercial objectives into measurable digital campaigns.

Search (SEO & AEO)
Develop and execute structured SEO and Answer Engine Optimisation strategies to improve visibility in both traditional search and AI-driven search environments. Ensure technical optimisation, structured data, and content hierarchy support authority and ranking growth.

Paid Media & PPC
Manage and optimise PPC campaigns across Google and Linked In, ensuring budget efficiency, strong cost-per-lead performance, and alignment with sector targeting priorities. Test and refine campaigns to improve conversion rates and lead quality.

Organic & Paid Social
Support strategic use of Linked In and other relevant platforms to strengthen brand visibility, sector engagement, and thought leadership positioning. Implement targeted paid campaigns where appropriate.

Content & Conversion Optimisation
Support development of landing pages, sector pages, and digital assets that improve engagement and conversion. Identify and implement improvements to user journeys and lead capture pathways.

Performance Monitoring & Reporting
Establish clear KPIs aligned to commercial outcomes including organic growth, paid performance, conversion rates, and inbound pipeline contribution. Provide structured monthly reporting with actionable recommendations.

Continuous Optimisation
Monitor competitor positioning, digital trends, and platform changes. Proactively implement refinements to maintain competitive advantage.

• Bachelor’s Degree in Digital Marketing, Marketing, Business or related field, or equivalent professional experience.
• Minimum 5 years’ experience in B2B digital marketing.
• Strong working knowledge of SEO, PPC, paid social, and digital performance optimisation.
• Experience launching or supporting digital activity in new markets or sectors.
• Strong analytical capability with experience using GA4, Search Console, Linked In Campaign Manager, and Google Ads.
• Commercially minded, with the ability to align digital performance to revenue objectives.