Growth Marketing Manager

The Opportunity

We’re seeking a Growth Marketing Manager to lead our inbound pipeline engine and own the performance of our digital demand, paid media, paid SEO and marketing operations programs. This role sets the strategy for digital acquisition, oversees the Demand Generation Mar Tech ecosystem and drives measurable revenue impact across the full funnel. You will design, execute and optimise high‑performing digital programs that accelerate Sales Qualified Accounts (SQAs) and deliver predictable inbound pipeline demand.

This is a high‑impact role with direct accountability for our inbound pipeline targets across web, paid media, paid SEO and lifecycle automation.

You can expect to:

• Own inbound pipeline targets across web, paid media, paid SEO and lifecycle automation
• Build and optimise multi‑channel digital programs that generate and accelerate SQAs
• Lead CRO, landing‑page performance and structured experimentation to increase inbound velocity
• Design quarterly pipeline delivery plans and digital channel forecasts

• Develop and execute strategy across Google, Linked In, You Tube, display, retargeting and paid SEO
• Manage budgets and optimise spend for CAC efficiency and ROAS
• Build segmented audiences, keyword strategies and retargeting frameworks to activate high‑intent accounts
• Manage paid SEO initiatives including keyword research, competitive analysis, content collaboration and performance optimisation

• Own Demand Generation tech stack and workflows supporting inbound demand, including scoring, routing, attribution and lifecycle automation
• Build automated journeys, behavioural triggers and dynamic personalisation to accelerate progression through buying stages
• Maintain scalable, efficient processes that support regional marketing and BDR alignment, and ensure accuracy, compliance and data integrity

• Build and manage dashboards across Salesforce, Pardot, Google Analytics and paid channels
• Analyse channel performance—including paid SEO—to surface insights, diagnose bottlenecks and optimise continuously
• Support forecasting and quarterly reporting on digital pipeline contribution

• Serve as an Intelligent Change Management (ICM) advisor—translating ICM principles into audience strategy, messaging and digital execution
• Stay ahead of SAP ecosystem trends, digital innovation, search behaviour trends and Mar Tech developments
• Evaluate emerging technologies and support recommendations for the Mar Tech roadmap

• Partner closely with Sales and BDR leadership to share insights, prioritise high‑intent accounts and ensure timely follow‑up
• Provide clarity on digital performance, channel attribution and pipeline expectations

To help you establish whether this role is for you, these are the key foundational characteristics you will need to be set up for success:

• 3‑5 years in B2B SaaS digital marketing, growth marketing, demand generation or marketing operations
• Strong experience in paid media, paid SEO and inbound acquisition strategies
• Deep expertise with Wordpress, Pardot and Salesforce as core demand‑generation platforms
• Proficiency with Google Ads, Linked In Campaign Manager, SEO tools (e.g., SEMrush, Ahrefs, Google Search Console) and analytics platforms
• Strong analytical and attribution skills with hands‑on experience improving full‑funnel performance
• Experience with optimisation tools (Hotjar, A/B testing platforms, Clay) is an advantage
• Experience managing agencies or contractors is a plus

• Growth‑oriented, data‑driven and comfortable running structured experimentation
• Confident operating autonomously in a fast‑paced, scaling environment
• Strong communicator who aligns cross‑functional, globally dispersed teams—Sales, BDR, Marketing, and leadership—using insights and data
• Balance of strategic vision and hands‑on execution

We enable every SAP‑run business to manage change intelligently – no matter how complex their technology landscape. Our suite of Intelligent Change Management (ICM) solutions harnesses the collective…