Partner Communications Manager

Overview

Partner Communications Manager

Brackley, UK

At the Mercedes-AMG PETRONAS Formula One Team, a group of passionate and determined people work to design, develop, manufacture and race the cars with the aim of fighting for world championships each and every year.

Whether working in our Operations, Technical, Race or Business Support functions, we are all in and aspire to build the greatest team in the history of our sport.

Every individual plays their part. No stone is left unturned in the chase for every tenth of a second. The history of our sport is long and rich, and we are continuing our journey with renewed effort year on year. Record books remember the names of a few, but history is written by the many.

We have an exciting opportunity for an experienced Partnership Communications Manager to join the Team, reporting into the Head of Communications.

As an established communications professional, you will have previous experience in Sport Partner Management or Communications functions and will be part of a group that act as expert consultants to the Partnership Activation team in the areas of Communications, Team brand standards and Team tone of voice.

You will have a strong technical understanding of F1 and the ability to translate a partnership narrative into a compelling and relevant campaign or activation for our Team partners

• Support the Partner Communications function, working with the group within the Communications department that focus on this area of delivery.
• Support the approvals process of Partner output, ensuring adherence/alignment to the Team’s brand standards
• Coordinate with the management of Team content agencies around the creation of Partner content series.
• Lead the production of contractual partner content, managing the process from project inception through to final publication across team and partner channels, while coordinating with key stakeholders.
• Assist the Partnership Activation Team with the provision of creative solutions for activations, content creation, campaigns, whilst ensuring the appropriate balance with Team and other Partner output
• Maintain a structured asset library and ensure content rights are upheld across all channels.
• Monitor brand partnership content and wider industry social trends to identify opportunities that enhance partner campaigns.
• Work closely with the Partnership Activation Teams and the Merchandising and Licensing Team to bring communications and brand compliance guidance to the process of asset delivery and activation
• Develop engaging narratives to assist Partners in telling their stories, from delivering on existing messaging to co-developing a narrative, and being able to recognise authentic synergies between Partner and Team
• Assist with the digital integration of Partner content and activations on the Team’s platforms, ensuring all internal stakeholders are engaged and output is maximised.
• Work with the Partnership Strategy & Commercial Insights Lead and Head of Media and Editorial to measure and report Partner-specific performance metrics from content output on the Team’s platforms, and support provision of insights to the Partnerships team to drive implementation improvement
• Act as a F1 technical specialist for the Partner Communications function, and using this knowledge to find authentic technical stories for Partners to leverage
• Support with Partner media activity, including provision of media contacts, briefing of media, proactive Team output to media and attendance at Partner activations as appropriate to manage media activity

• Proven experience in Sports Partnerships or Communications.
• First-class organisational and time management skills with a good attention to detail.
• Ability to work in consulting and supporting role to other departments and team members.
• Experience of creative storytelling and writing.
• Excellent inter-personal skills and strong team mind-set.
• High level of Formula One knowledge and enthusiasm.
• Flexible approach to working and can-do attitude to meet the demands of the sport.

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