Business Promotions and Outreach Coordinator

To perform assignments in business promotion and outreach, marketing, and social media content creation and design. Assist the City’s Economic Development Division with promoting small business programs and initiatives, community outreach, and marketing the City as a place to invest. It is expected that an incumbent is fully competent to perform the full range of duties for this class independently and with minimal supervision.

The City’s Economic Development Division is responsible for establishing a healthy and vibrant local economy by attracting investment, servicing businesses and entrepreneurs, developing a diverse and skilled workforce, and creating economic opportunities to improve the economic well‑being and quality of life for all.

• Promotes economic development programs related to business attraction, expansion, and retention. Duties may involve research, writing, presenting reports, and data collection and analysis.
• Creates marketing materials including, but not limited to, printed and promotional materials, newsletters, brochures, flyers, postcards, and videos.
• Promotes business incentives and grant programs offered by the City.
• Creates educational and informational content regarding current development, economic development programs, policies, and events.
• Maintains accurate and up-to-date information on the Economic Development Division’s webpage.
• Assists with maintaining and updating the City’s database of area businesses and economic development contacts.
• Assists with the assembly, content creation, and distribution of the Economic Development Newsletter and periodic email blasts.
• Develops, implements, and maintains a comprehensive economic development marketing plan to help brand the City as a place to invest, start and grow a business, and live.
• Establishes and executes marketing campaigns to attract new businesses and investment to the City.
• Collaborates closely with the Public Affairs Department on the City’s messaging and branding.
• Collaborates with the other departments on marketing and public outreach efforts to create a positive image and brand for the City.
• Assists with the development and distribution of marketing material to local businesses and community members.
• Creates and maintains a calendar of content for the Economic Development Division’s social media platforms, i.e. Facebook and Linked In.
• Assists with preparing reports and presentations for economic development stakeholders, boards, trade associations and City leaders.
• Responds orally and in writing to inquiries and provides information to the public on services and programs.
• Represents the Division at community events to promote the Division’s programs, activities, and special events; posts real‑time to social media.
• Performs other related duties as assigned.

• Bachelor’s degree from an accredited college or university in Marketing, Communications, Advertising, Digital Media, Public Relations, Business, or a closely related field; and
• Within the last five (5) years must possess two (2) years of professional experience implementing marketing strategies, creating social media content, digital marketing, and/or coordinating varied outreach projects; and
• Must possess (or able to obtain within fourteen (14) days of hire) and maintain a valid Florida driver’s license.

Effectively communicates with supervisor, employees, other departments, businesses, sponsors, nonprofit organizations, vendors, outside agencies, the public, and other individuals as needed to coordinate work activities, review status of work, exchange information, or resolve problems.

Accurately and expeditiously receives and delivers messages and information to the appropriate individuals.

Ability to…