Marketing Director

Description

Cheetah Clean Auto Wash is looking for a Marketing Director that will work closely with leadership and operations in developing and implementing the brand and marketing strategy. This includes customer programs and promotions, branding, marketing and social media. Must have excellent communication (verbal & written) and be skilled at developing strong relationships throughout the community.

• Developing and coordinating social media campaigns
• Planning and hosting community events around current stores and “grand openings”
• Development, implementation and tracking of customer programs and promotions
• Discovering and coordinating local fundraising and sponsorship opportunities
• Updating and re-designing of the company website as well as the creation of other sites and platforms for additional initiatives
• Managing email and eCommerce marketing outreach campaigns
• Graphic design
• Utilizing metrics tracking platforms to analyze impact

The Director of Marketing and Communications is responsible for developing, implementing, and overseeing all strategic marketing, branding, and communication initiatives that support the company's mission, growth goals, and customer experience. This role leads a team of marketing professionals and manages both internal and external communications to ensure a consistent and compelling brand presence across all channels.

• Develop and execute a comprehensive marketing strategy that drives brand awareness, customer acquisition, and revenue growth.
• Lead, mentor, and manage the marketing and communications team, including digital marketing, creative, and social media.
• Oversee annual marketing budget and ensure efficient resource allocation.
• Analyze market trends, industry insights, and competitive data to identify opportunities.

• Maintain brand consistency across all platforms, materials, and customer touchpoints.
• Lead creative development for advertising, promotional materials, and corporate branding.
• Ensure brand voice, identity, and positioning remain aligned with company values and strategic goals.

• Manage all internal and external communications to ensure clarity, consistency, and alignment with company objectives.
• Develop communication plans for company initiatives, announcements, and product launches.

• Oversee digital marketing programs, social media, email marketing, website content, and online advertising.
• Ensure the company’s digital presence supports engagement, conversions, and brand storytelling.
• Manage content strategy, including blogs, video, photography, and other media.

• Develop marketing campaigns that enhance customer loyalty and retention.
• Build strategic partnerships with community organizations, media outlets, and industry influencers.
• Support events, sponsor ships, and community outreach initiatives.

• Track marketing performance metrics and generate reports to measure effectiveness and ROI.
• Use data to make informed decisions and quickly adjust strategies when necessary.
• Implement tools, dashboards, and systems that improve visibility into marketing performance.

• Strategic thinking
• Creative problem-solving
• Leadership & team development
• Data-driven decision-making
• Project and budget management
• Strong collaboration skills

• Standard office environment with occasional travel for events, meetings, or conferences.
• Must be able to manage multiple deadlines in a fast-paced environment.
• Will to be on-site

Job Type: Full-time

• 401(k)
• Free Employee Wash
• Health insurance 80/20
• Paid time off
• Tuition reimbursements

• Actively expanding company with potential to grow into a national brand
• Opportunity to play a key role in developing and implementing their marketing and social media strategy
• Fun, energetic and exciting company with a small and close knit team
• Potential for position and compensation growth as the company expands

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field required.
• 5-10 years of progressive experience in marketing and communications, with at least 2-3 years in leadership roles.
• Demonstrated success in brand management, digital marketing, and strategic communications.
• Strong leadership, organizational, and project-management skills.
• Excellent written, verbal, and interpersonal communication abilities.
• Proficiency with marketing tools/platforms such as Google Analytics, CRM systems, social media management tools, Adobe Creative Suite, etc.