Assistant Director, Marketing & Communications

Western Kentucky University (WKU) is a student-centered, applied-research institution committed to providing its students with a transformative academic and social experience and to elevating its surrounding communities. Founded in 1906, WKU is the third largest public four-year institution in the Commonwealth of Kentucky with approximately 16,293 students and nearly 2,612 faculty and staff employees. Western Kentucky University is committed to empowering its campus community.

At the heart of our mission, we seek to provide holistic education and employment experiences that prepare students, faculty, and staff to become effective scholars, contributors, and leaders in our ever-evolving communities. Located 65 miles north of Nashville, TN, and just over 100 miles south of Louisville, KY, WKU s main campus is in Bowling Green, KY - a city with approximately 70,000 residents.

Our population is ethnically diverse, with more than 85 languages spoken in and around Bowling Green, and people from 35 nationalities call our community home. Western Kentucky University seeks to attract talented faculty and staff who are inspired individually to contribute to WKU s strategic plans and ongoing success. We offer comprehensive wellness and health benefits to employees and their families, including domestic partners and other qualified dependents and take pride in providing a workplace culture that supports balancing the responsibilities of work and family life.

Paid-time off for holidays, vacation and sick leave, and a tuition discount program for employees and dependents are also provided. Learn more about WKU and Bowling Green /about.

Job Description:

Western Kentucky University aspires to be the University of choice for faculty and staff who are dedicated to helping advance academic excellence. True to its spirit, WKU offers an inviting, nurturing, and challenging work environment, which is responsive to the needs of a diverse and ambitious learning community. WKU s main campus is located on a hill overlooking the city of Bowling Green (population est.

77,000) and is acclaimed as one of the most beautiful in the nation. In addition, WKU serves the communities of Elizabethtown/Fort Knox, Glasgow and Owensboro through its regional campuses. We invite you to consider WKU as a place where your academic and professional dreams can be realized.

Marketing

• Provide primary leadership in the development and implementation of a comprehensive departmental marketing and communications plan that simultaneously promotes WKU and Housing and Residence Life (HRL) among prospective and current students. This plan will refine audience targets, priorities, and marketing and communication strategies, while establishing appropriate measures to assess both the quality and efficacy of those strategies.
• Select, hire, train and supervise student workers and interns in the areas of graphic design, social media, photography, videography and marketing.
• Design advertisements, marketing programs, and promotional materials for all divisions within HRL.
• Serve as liaison to campus departments to coordinate hall tours and maintain tour room.
• Serve as HRL photographer and videographer.
• Create and maintain websites for Housing and Residence Life, M.A.S.T.E.R. Plan, and Parent and Family Programs. Assist other areas in the Division of Student Experience as needed.
• Serve on university committees for marketing, websites, and social media.
• Represent HRL at recruitment functions with tabling, presentations, etc. and coordinate staff to assist. This may require some travel and after-hours work.
• Work collaboratively with and participate in a decision-making capacity with campus partners, including the WKU Office of Admissions, the WKU Office of Student Financial Assistance and the Division of Communication & Marketing.

Communications

• Coordinate and mobilize staff in HRL in service of high-priority communication projects, including writing, editing and designing official publications for a wide range of media.
• Serve as content curator for HRL websites, social media channels and all related general communications and marketing materials,…