Media Executive; Asso - Wbko

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

WBKO is home to award-winning journalism in the heart of south-central Kentucky between Louisville and Nashville. WBKO is the dominant source for local news and entertainment in the Bowling Green area and operates the ABC, FOX, Telemundo, and CW affiliates. We are proud to serve our community and nurture our employees to grow professionally in an encouraging environment. Bowling Green is the third largest and fastest growing city in Kentucky and is "geared for fun" as the home of the Corvette, the Bowling Green Hot Rods baseball team, an active arts scene, countless caves and hiking trails, ready to be explored!

We're seeking a driven, high-energy individual to join our outside sales and marketing team. This is an opportunity to represent a renowned product line, positioning you as a market leader. You'll empower local businesses with cutting-edge marketing solutions, blending the power of local TV with advanced digital targeting. With comprehensive training, a clear path to financial success, and limitless career growth, there’s never been a more thrilling time to dive into the fast-paced world of media sales.

Seize this chance to excel, innovate, and dominate the marketplace! Ready to make an impact? We'd love to hear from you.

The Media Executive role is responsible for the development, retention, and growth of digital revenue. The Media Executive will design and sell digital advertising/marketing solutions using the latest advertising products (programmatic, OTT, Email, Social, SEM, SEO). The Media Executive will report directly to the Multimedia Sales Manager.

• Spearhead new business growth by mastering cold calling and making strong client connections.
• Consult with business owners, marketing and advertising executives, directors, and managers to develop and implement an effective digital marketing strategy.
• Meet or exceed sales expectations and manage your book of digital sales revenue using client management tools and software.
• Learn and master Gray Digital Media advertising products, services, and guidelines currently and as offerings evolve.
• Develop, retain, and grow client relationships.
• Create and present digital advertising/marketing proposals.
• Communicate and collaborate effectively and respectfully internally with the WBKO Family, with corporate Gray Digital Media teams, and externally with clients.

• Two or more years of digital media sales with evidence of prior success or digital agency experience working with clients, but not required.
• Demonstrates intellect, drive, executive presence, and sales acumen.
• Ability to prospect and network with business decision-makers within all sizes of organizations.
• Proven experience building professional client relationships.
• Superior multitasking skills with the ability to work cross-functionally and handle multiple tasks daily.
• Excellent troubleshooting and problem-resolution skills.
• Possess superb written and verbal communication skills.
• Proficient with Microsoft Excel, Word, and PPT, and an understanding of G4 analytics is a plus.
• Spanish/Bilingual a plus, but not required.
• Must…