Shopper Marketing Manager

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You probably know us best through our beloved brands,
Deliciously Ella
for our range of plant-based food products, our Deliciously Ella app and our delicious recipes,
Organix
for our tasty toddler snacking foods and
Goodies
for fun and tasty pre-schooler snacks. This is a unique opportunity to make a visible impact in a market-leading company that prioritises sustainability, integrity, and natural goodness.

We’re proud to be a certified B Corp, using business as a force for good — for people, communities, and the planet. You’ll find our offices in sunny Bournemouth, and the heart of London with a Deliciously Ella factory in Milton Keynes, where our passionate teams make this delicious magic happen. We’ve been named a Great Place to Work, and we’re seriously proud of the positive culture and business we’ve built together.

We’re part of the Hero Group, a global family of brands united by a shared mission to Delight Consumers through honest goodness in every bite.

Hero is a global food company, founded in 1886 in Switzerland, specializing in branded nutritional products across the Growing Up and Adult categories. With a portfolio of trusted brands like Corny, Semper, Goodies, Beech-Nut, Organix, and Deliciously Ella, Hero delivers high-quality, great-tasting food rooted in natural goodness. Guided by its mission to “To delight Consumers through honest Goodness in every Bite”.

With 4,000 team members worldwide, the company is driven by strong values, high performance, and a commitment to doing the right thing—always, without compromise.

Lead and optimise Shopper Marketing and Retail Media investment across our adult and toddler snacking brands,
Deliciously Ella, Organix and Goodies
, ensuring every pound spent delivers measurable, profitable growth.

The role owns the end-to-end retail media strategy and budget, building strong partnerships with key retail media agencies and retailers to maximise impact.

Working cross-functionally with Account Managers, Category and Brand Marketing, the role ensures plans are insight-led, commercially focused and aligned to customer and brand objectives.

A core accountability is driving continuous improvement in ROI - rigorously evaluating performance, prioritising the highest-impact activities, and embedding a test-and-learn approach to ensure we are investing in the channels and mechanics that deliver the strongest return.

Internally you will work with all teams, especially Sales, Category, Marketing & Finance. External relationships will include Agency partners – Shopper Marketing, Creative Design & Media;
Retailers and their key contacts (including 3rd party shopper marketing agencies) and Research & Insight Partners

• Recommend, own and evolve the Shopper Marketing strategy for Hero UK&I, ensuring the plan aligns with our company strategic objectives
• Lead the annual planning process to create shopper marketing campaigns for each retailer by collaborating with the Sales and Marketing teams. Ensure shopper marketing plans deliver against priorities and evolve through testing and learning strategies, evaluation, and shopper insight to ensure effective KPI delivery and return on investment
• Manage the execution of the plan across Grocery Mults & Discounters and play a support role to the OOH team to execute their plans. Working closely with the retailers, retailer agencies, sales team, marketing team, shopper marketing agency and other partner agencies.
• Own the review and analysis of shopper marketing activity to deliver shopper insight that can be utilised in future planning. Analyse the results against effective KPI delivery and return on investment.
• Drive best in class visibility of our brands online through close partnership with our E-Commerce Manager and executing Online media through our partner agencies. Support the eCommerce team in delivery of strategy to improve search, content and discoverability working with both the marketing and sales leads across both omnichannel and pure play retailers.
• Securing best-in-class commercial agreements with our retail media agency partners by leading robust…