Brand Manager

You probably know us best through our beloved brands, Deliciously Ella for our range of plant-based food products, our Deliciously Ella app and our delicious recipes, Organix for our tasty toddler snacking foods and Goodies for fun and tasty pre-schooler snacks. This is a unique opportunity to make a visible impact in a market-leading company that prioritises sustainability, integrity, and natural goodness.

We’re proud to be a certified B Corp, using business as a force for good — for people, communities, and the planet. You’ll find our offices in sunny Bournemouth, and the heart of London with a Deliciously Ella factory in Milton Keynes, where our passionate teams make this delicious magic happen. We’ve been named a Great Place to Work, and we’re seriously proud of the positive culture and business we’ve built together.

We’re part of the Hero Group, a global family of brands united by a shared mission to Delight Consumers through honest goodness in every bite.

Hero is a global food company, founded in 1886 in Switzerland, specializing in branded nutritional products across the Growing Up and Adult categories. With a portfolio of trusted brands like Corny, Semper, Goodies, Beech-Nut, Organix, and Deliciously Ella, Hero delivers high-quality, great-tasting food rooted in natural goodness. Guided by its mission to “To delight Consumers through honest Goodness in every Bite”.

With 4,000 team members worldwide, the company is driven by strong values, high performance, and a commitment to doing the right thing—always, without compromise.

We are looking for a Brand Manager, Early Life, to manage the in-market execution of the UK Goodies brand portfolio plans. Goodies is a globally developed brand by the Hero Group and launched in the UK in 2025.

This role will report to the Marketing Manager, Early Life and will be working with the Category and UK teams to execute the global brand strategy within the UK, to include commercialisation of innovation pipeline, input into innovation (NFD/EPD), and ensure the brand is executed in a relevant way for UK consumers.

Working cross functionally with Global Category team, UK Commercial, Communications, Digital, and external partners to execute the Goodies brand through insight led decision making, compelling commercial execution, and rigorous performance management.

Key Relationships internally include all Hero UK&I teams including Marketing & Sales, Finance and all the key stakeholders within Hero business – Marketing Excellence, Category Teams

Key relationships externally include Packaging & Design agencies

Portfolio execution and pipeline feasibility

• Lead the execution of Goodies portfolio in the UK, including the full NFD pipeline, working closely in collaboration with the Category team and UK stakeholders to review feasibility and scale for UK market.
• Partner with the UK Early Life and Category teams to align on a robust 2–3-year innovation roadmap aligned to Category team strategy and local market opportunities.
• UK ambassador for all brand and packaging execution – ensuring local market inputs are considered in all packaging design and development.
• Lead the commercial team in delivering best in class execution of the Goodies portfolio, with a strong focus on managing core SKUs and landing innovation.
• UK brand guardian across all executional touchpoints across shopper and retail channels (In-store, online, OOH)
• Working with the Sales team on delivering against the Goodies channel strategy – building mental and physical availability/
• Supporting the Early Life Marketing Manager develop compelling, insight driven selling stories that create “wow” moments for customers and drive retailer engagement.
• Support customer-facing teams with clear, persuasive commercial narratives.

Insight & Research Ownership

• Evaluate research outputs and translate insights into clear recommendations for the business, including the annual brand health tracker.
• Disseminate findings to cross functional teams to inform decision making and future planning.

External Partnership Management

• Collaborate with external partners e.g. BBC on Goodies opportunities for UK market.
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