Commercial & Partnerships Assistant

Overview

The Commercial and Partnerships Assistant at AFC Bournemouth plays a key role in supporting the delivery and growth of the Club’s commercial initiatives, working closely with the Commercial Director and partnership development and activation teams to drive operational success and revenue. The role provides essential administrative support, including research for new business development, proposal creation, contract management, client invoicing, delivery of commercial events (including The Net, AFC Bournemouth’s business club), and identifying opportunities for commercial growth.

Based at Vitality Stadium, this role reports directly to the Commercial Director and offers the opportunity to work in a fast-paced, live-event environment at the heart of a Premier League football club.

• Business Development
  • Conduct research to support the qualification process of new business leads and identify potential partners for the sales team to prospect.
  • Support the new business and partner activation team in creating proposals and partnership review presentations on Digideck.
  • Attend networking and promotional functions, including AFC Bournemouth’s business club ‘The Net’ and third-party events, to represent the Club and foster new relationships.
• Commercial Event Planning & The Net
  • Plan and execute The Net events, with the goal of maximising membership and engagement.
  • Manage The Net’s Linked In social posts.
  • Handle the administrative process and coordinate bookings for key commercial events, such as Sporting Dinners, Corporate Golf Days, and the Player Sponsors Evening, ensuring a smooth and seamless experience for all attendees.
• Matchday Preparation & Duties
  • Handle matchday preparation tasks, including coordination with various departments on ticket distribution (home & away) for commercial packages and partners.
  • Oversee and manage the home and away Matchday Mascot booking process, from promotion of the package, sales and delivery, ensuring a seamless experience.
  • On matchdays, assist with partner activation, engaging with clients, and other ad-hoc duties as required by management to ensure smooth operations.
• Merchandise & Partner Relations
  • Manage the end-to-end process for signed merchandise for matchday sponsors and partners (e.g., shirts, balls, programme frames), coordinating signing sessions with multiple internal departments and overseeing distribution of the items.
• Website Content Management
  • Manage the commercial content on , ensuring all information is accurate, relevant, and up to date.
• Administrative & Client Support
  • Provide day-to-day administrative support to ensure smooth functioning of the Commercial department including, but not limited to:
  • Providing operational and administrative support to the Commercial Director across day-to-day activities, alongside general office responsibilities.
  • Booking travel and accommodation where required for commercial team members attending events/external meetings.
  • Maintaining a working knowledge of CRM systems, adopting and utilising Salesforce to support account management and reporting.
• Policies, Values & Compliance
  • As a member of staff, follow and actively promote the club’s mental health policies and practices to ensure an open, non-judgmental and inclusive environment for everyone engaged with the club.
  • Adhere to the club’s safeguarding policies and procedures and support safeguarding values, creating a safe and positive environment.
  • Adhere to the club’s health and safety policy and procedures.
  • Follow and actively promote the club’s equality policies and practices to ensure a welcoming, safe and inclusive environment for everyone engaged with the club.
  • Comply with the Health and Safety at Work etc. Act 1974, the Regulatory Reform (Fire Safety) Order 2005, and all related Company policies, reporting hazards or incidents, following safe systems of work, and cooperating with training and emergency procedures.

• Degree-level education or equivalent (preferred).
• Strong organisational and administrative skills, with the ability to multitask and manage priorities effectively.
• A passion for event planning and…