Business Development & Referral Partnerships Specialist Home Care

Benefits

• Competitive salary
• Help or transport service
• Opportunity for advancement
• Bonus based on performance

We’re hiring a field-based Community Outreach & Referral Marketer to grow our private-pay home care business through relationships and referrals. This role is about being in the community, meeting referral partners, building trust, and converting referrals into started care hours.

Important:
This is NOT a social media/content creator role. This is community outreach / business development.

• Build and maintain referral partnerships across Broward County (ALFs, hospitals, rehab/SNF, physicians’ offices, case managers/discharge planners, elder law attorneys, CPAs, senior communities, community organization).
• Execute consistent face-to-face outreach: introductions, follow-ups, relationship nurturing, and scheduled meetings.
• Own a weekly territory plan: target list, visit cadence, and pipeline coverage.
• Track all outreach activity and outcomes in a CRM or tracker (visits, meetings, referral sources activated, referrals received, conversions, next steps).
• Coordinate internally to ensure fast response and excellent follow-through on referrals.
• Represent the agency at networking events, professional meetings, and community health fairs.
• Collect market intelligence (competitors, referral trends, partner needs) and report insights to leadership.

• Billable hours initiated from your referral sources (weekly/monthly)
• Referral partner meetings completed (weekly)
• Active referral sources producing referrals (monthly)
• Conversion rate: referral → assessment → started care
• Pipeline coverage: scheduled follow-ups and next steps logged

• Base salary + commission based on performance measured in billable hours initiated (commission plan details shared during the interview).
• Mileage reimbursement / car allowance.

• Comfortable doing field outreach and face-to-face relationship building daily.
• Strong follow-up discipline, organization, and communication.
• Reliable transportation and ability to travel throughout Broward County.
• Basic ability to use CRM/tracking tools (or learn quickly).
• Professional appearance and confidence speaking with healthcare/senior-care stakeholders.

• Experience in home care, senior services, healthcare outreach, hospice liaison, DME/medical sales, or B2B relationship sales.
• Existing referral relationships in Broward County (nice-to-have, not required).
• Bilingual (English/Spanish) (optional / preferred).

• A role with clear performance metrics and growth potential.
• Training and support to build referral relationships the right way.
• A mission-driven environment serving seniors and families. Additional benefits: (confirm).

Flexible schedule, mostly in the field. Some early mornings, evenings, and occasional weekend community events depending on opportunities. You’ll be expected to consistently visit referral partners in person.