Store Leader - Pearl St; Boulder

Boulder, CO | Retail Team | Reports to the District Manager (West)

At Allbirds, we’re on a mission to prove that comfort, good design and sustainability don’t have to be mutually exclusive. We are dedicated to making the most sustainable footwear we can using premium natural materials, designed for life's everyday adventures. Our commitment to making better shoes in a better way is fueled by a fundamental belief that the shoe industry needs to focus less on flashy designs and synthetics in favor of more thoughtful, natural solutions.

We’ve sold a million shoes, launched three groundbreaking materials, and changed how people think about comfort, design, and retail. Now we’re taking the Allbirds in‑store experience across the country and are looking for seasoned and impactful retail leaders to execute on that mission.

The Store Leader’s core purpose is to drive store performance and deliver retail excellence, from achieving financial targets, to directing all aspects of store operations, to developing a phenomenal in‑store flock that provides our customers with amazing in‑store experiences.

• Store Performance
  • Measure and monitor retail KPIs such as sales and NPS targets, taking action to improve business performance when needed.
  • Push yourself and the team to consistently meet and exceed business goals.
  • Be results oriented even when dealing with ambiguous or unfamiliar situations and challenges.
  • Foster effective relationships and partnerships within the local community to build strong engagement, outreach and marketing opportunities.
• People
  • Conduct regular check‑ins and provide on‑the‑spot coaching and feedback.
  • Conduct quarterly reviews and create and manage development plans for each team member.
  • Build succession plans.
  • Facilitate internal promotions and mobility.
  • Build a diverse team with a wide range of experiences, perspectives, and service styles to best serve a diverse customer base.
  • Ensure that your team is providing customers with engaging and personalized try‑on experiences.
  • Be the hiring manager on all in‑store roles, responsible for recruiting, training, and onboarding new‑hires.
  • Focus on developing and retaining talent.
  • Champion an open‑door policy that promotes honesty and transparency among the team.
  • Cultivate an engaging and empowering store culture based on our values and mission.
  • Explore thoughtful and creative ways to motivate the team, celebrate wins, and recognize contributions.
  • Effectively and efficiently resolve employee issues, escalating ER issues to your Area Leader and Talent Partner when needed.
  • Establish and reinforce effective communication routines within the store leadership team and ensure company communications are cascaded appropriately to all members of your flock.
• Operations
  • Opening and closing procedures.
  • Cash count and control.
  • Acceptable inventory shrinkage as a percentage of sales.
  • Loss prevention security measures.
  • An efficient ordering system for all necessary store supplies.
  • A safe and healthy work environment for employees and customers.
  • Store compliance with all State and Federal laws and regulations.
  • Manage and be accountable for all store operations, including, but not limited to: hold team members accountable for fulfilling their role responsibilities, such as following SOPs and adhering to time & attendance and dress code policies.
• Customer Experience
  • Ensure that your team is providing customers with engaging and personalized try‑on experiences.

• Prior retail management experience required, ideally in fashion or footwear.
• Strong connection to Allbirds’s mission, vision, and products.
• Curious, intentional, and low‑ego, with an eye for simplifying complex situations and processes.
• Excellent communication and interpersonal skills.
• Experienced in inventory management, stock takes, inventory counts, and replenishment cycles.
• Experienced in shift scheduling and talent management.
• Tech‑savvy and proficient in Microsoft Office / G‑Suite.
• Able to work approximately 40 hours per week, including a minimum of one weekend day.
• Able to comfortably lift 30 lbs on a regular basis and stand for…