Territory Sales Representative Foodservice

Job Description

This full-time, field-based sales position reports to the Division Manager within Stratas Foods’ Food service division. The Territory Sales Representative is responsible for accelerating volume growth and expanding market share of Stratas Foods brands through consultative, value-driven selling across an assigned territory.

This is a high-activity role focused on direct operator engagement, product demonstrations, and new business development. Success in this role requires disciplined territory planning, strategic execution, and collaborative engagement with distributors, broker partners and cross-functional sales teams.

The incumbent must reside within the assigned territory and operate with minimal supervision while effectively prioritizing competing initiatives and executing strategic direction provided by the Division Manager.

• Serve as the field representative for the full Stratas portfolio, with primary focus on growing Stratas National Brands while supporting value and custom product solutions.
• Execute a distributor-aligned, operator-focused sales strategy targeting regional chains and large leveraged operators to drive sustainable volume growth.
• Develop and execute a comprehensive territory plan including target accounts, call cadence, pipeline priorities, and annual growth objectives.
• Lead operator conversion efforts through timely lead follow-up, structured fry test management, and consultative product recommendations.
• Identify and develop new customer opportunities to expand distribution and penetration.

• Conduct product demonstrations including fry tests, product cuttings, and application-based trials across specialty oils, mayonnaise, dressings, sauces, and bakery shortenings.
• Provide technical expertise, performance comparisons, and value justification to support brand conversion and defend premium positioning.key decision-makers across operators, distributors, and brokers to drive territory growth.

• Build and maintain strategic relationships with key decision-makers across operators, distributors, and brokers to drive territory growth.
• Partner with distributor representatives, broker organizations, and Stratas cross-functional sales teams to align execution plans and accelerate territory performance.

• Utilize Salesforce daily to manage opportunities, maintain pipeline visibility, and adhere to the defined sales process.
• Analyze sales performance, monitor competitive activity, and manage expenses within budget.
• Complete administrative responsibilities including expense reporting, contract coordination, and timely communication.
• Participate in sales meetings, trade shows, and professional development opportunities.

• Ability to travel up to 50% within the assigned territory.
• Must be able to fly/drive to markets.

• Consultative Selling Acumen – Ability to articulate value propositions and balance cost versus performance across a branded portfolio.
• Communication Excellence – Strong verbal, written, and interpersonal communication skills across both virtual and in-person environments.
• Presentation & Demonstration Skills – Confidently deliver technical product demonstrations and training sessions.
• Territory Management & Planning – Strong organizational skills with ability to prioritize and execute independently.
• Business & Financial Acumen – Understand distributor economics, operator margins, and competitive positioning.
• Collaboration – Works effectively across cross-functional teams and external partners.

• High School Diploma or equivalent required. Bachelor’s degree in Sales, Marketing, Business Administration, Culinary Arts, or related field preferred.
• Associate degree with relevant experience considered.

• Minimum 3 years of food service, distributor, broker, or manufacturer sales experience required.
• Culinary training or hands-on kitchen experience a plus.

• Proficient in Microsoft Office applications.
• Experience with Salesforce or similar CRM preferred.