SEO Omnichannel Specialist

Join to apply for the SEO Omnichannel Specialist role at the LEGO Group
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Are you interested in identifying omnichannel opportunities that will drive performance for SEO and improve online visibility for  and LEGO® Brand Retail Stores? Bring your expertise to the forefront and help  achieve growth in search through finding opportunities in Google’s classic results, new SERP features, and site improvements.

• Conduct online research to identify keywords and ranking opportunities to incorporate into our website pages and organic listings.
• Manage local SEO on a global scale for LEGO Brand Retail Stores and events.
• Work within the Retail SEO team, collaborating with wider Retail Marketing teams and relevant Product Teams.
• Work to unify our offline and online experiences to offer potential visitors the best view of what they can discover at LEGO Brand Retail Stores and on
• Find new and impactful ways to feature our Brand Retail Stores, events, and product range.
• Work with Tech SEO and Product to maintain strong schema to improve our visibility throughout search.
• Analyze data to supervise the success of optimizations and make data-driven decisions.
• Work closely with our agency to understand opportunities and project manage improvement projects.
• Communicate ongoing performance to wider partner groups.
• Liaise with internal and external partners to reflect commercial priorities and requirements.

• An excellent understanding of Google and the current search landscape.
• Good working knowledge of on-page SEO fundamentals and how they translate to natural search visibility.
• Experience in SEO across various markets and identifying market nuances.
• Proven experience in an SEO or content marketing-focused role.
• Strong skills in managing Google My Business, Local Pack appearance, and related tools (Yext experience desirable).
• Ability to translate performance into a clear narrative for a wide range of partners.
• Experience with SEO research and analysis tools such as Ahrefs, SEMRush, Pi Data metrics, Adobe Analytics.
• Excellent writing, communication and presentation skills.
• Passion for SEO and driving results through omnichannel.
• Experience working within complex structures and with Product/Engineering teams.
• Experience working in‑house at a large, global brand with multiple levels of approval preferred.
• Experience with A/B testing preferred.

• Our workplace enables our LEGO® colleagues to be and do their best roducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
• No relocation assistance is offered for this position.

The salary for this position has a range of $84,488.00 - $ based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and…