Copywriter

Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.

Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

We’re seeking a Copywriter who can shape a distinct brand voice and write with precision across campaign, social, eComm, and retail channels. You balance concept and craft, delivering punchy headlines, clear conversion copy, disciplined product storytelling, and platform native scripts for short-form video. You’ll also collaborate across teams to build and maintain verbal libraries, including messaging pillars, lexicons, claims banks, and tone guidelines, that ladder up to the larger brand and business strategy.

Together with design and marketing partners, you’ll turn briefs into compelling, conversion ready narratives.

This position will report to the Creative Director for Beauty.

• Concept and write campaign territories, headlines, taglines, CTAs, and scripts
• Craft eComm copy for PDPs, category pages, landing pages, banners, and SEO savvy metadata
• Develop channel specific copy for social and paid media that is short and variant friendly
• Create retail copy for in-store, packaging claims, and education materials
• Build, codify, and continuously evolve verbal libraries, including voice and tone, messaging pillars, proof points, lexicons, naming conventions, and claims banks, that ladder up to and clearly express the overarching brand strategy
• Maintain and evolve brand voice, tone, and messaging guides per brand

• Ensure accuracy for claims, ingredients, and regulatory considerations, in partnership with Legal and Regulatory
• Proof, edit, and version copy for multiple placements and aspect ratios
• Document and socialize verbal standards and reusable messaging assets for cross team adoption

• Translate marketing strategy, insights, and test results into messaging frameworks
• Collaborate with Social and eComm on hooks and A/B test matrices
• Work with Art Directors on concept boards and storyboards.
• Facilitate working sessions to co create and align verbal libraries with Brand Marketing, Product, and Sales, ensuring consistency across owned and retail partner channels

• Manage a high volume writing queue and track versions
• Contribute to post campaign learnings and document takeaways for reuse
• Uphold voice consistency across owned and retailer channels
• Maintain a searchable repository for voice guidelines, approved phrases and claims, and messaging playbooks

• Command of short form writing, hooks, and clear CTAs for conversion
• Familiarity with SEO, PDP structures, and paid social best practices
• Collaborative mindset and disciplined self editing
• Deep understanding of beauty consumer trends, digital platforms, and upper funnel marketing strategies
• Exceptional leadership…