Senior Manager, Product Marketing

Who we are

At Car Gurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry‑leading growth. In fact, we’re the largest and fastest‑growing automotive marketplace, and we’ve been profitable for over 15 years.

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit  each month, and 30,000 dealerships use our products. But they're not the only ones who love Car Gurus—our employees do, too.

We have a people‑first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth. Disrupting a trillion‑dollar industry requires fresh and diverse perspectives. Come join us for the ride!

We are looking for a Senior Manager of Product Marketing to lead product marketing for Car Gurus’ consumer products, consumer insights, and differentiated value proposition. You will partner closely with Marketing and Product to deliver insights that shape the product roadmap, bring our products to market, and drive product success. You are deeply knowledgeable about our consumers and able to translate insights into clear strategy and action.

The ideal candidate balances big‑picture thinking with strong attention to detail and makes it their mission to ensure we are delighting our consumers. This is a critical management role that reports into the VP of Product Marketing & Insights.

• Own product marketing strategy across the consumer journey (awareness, consideration, decision, purchase, engagement, and retention) for our consumer experience.
• Define and continually refine the overarching consumer value proposition and product positioning, ensuring we clearly articulate what makes Car Gurus different and better.
• Partner with Consumer Product to influence the product roadmap with customer, competitive, and performance insights, ensuring we build differentiated products that solve real consumer problems.
• Coach, mentor, and develop a team of Product Marketing Managers, providing clear priorities, feedback, and growth opportunities while fostering a high‑bar, low‑ego culture.
• Represent the voice of the consumer and develop a deep understanding of our customers and products. Leverage NPS and other customer insights to identify opportunities for improvement and provide input into the product roadmap.
• Build and standardize GTM frameworks and playbooks (tiering, piloting, experimentation, launch, and post‑launch optimization) for new products, features, and experience changes across web and app.
• Synthesize complex data and research into clear narratives that explain the “why” behind recommendations and drive alignment across senior stakeholders.
• Demonstrate a strong command of copywriting and creative judgment, ensuring that all marketing communications are clear, concise, and compelling, while also being customer‑centric.
• Partner with our Creative and Performance Marketing teams to drive the performance creative roadmap and brief development, ensuring assets are regularly updated and optimized to drive customer response (e.g., Google, Meta and other ads, emails, landing pages, testimonials, videos).
• Implement project management strategies that align with the organization’s overall goals and objectives and manage cross‑functional dependencies while supporting project teams through complex problem‑solving and decision‑making.
• Demonstrate a deep understanding of the strategic priorities and roadmap and the impact your team’s work has, while being proactive and working autonomously, anticipating next steps, stakeholder questions, potential roadblocks, etc., with little day‑to‑day oversight and clear ownership over initiatives.
• Lead cross‑functional working teams across Product, Marketing, Analytics, and…