AVP, Media Planner in Boston

Overview

This role is based in Boston, MA and is part of a global marketing team. The AVP, Lead Media Planner will drive the strategic development, planning, and execution of paid media campaigns across multiple business lines, shaping brand visibility, corporate reputation, and thematic campaigns on a global scale.

Job Title : AVP, Lead Media Planner

Base pay range $ / yr - $ / yr

The ideal candidate is a strategic thinker with a passion for data-driven marketing, capable of influencing cross-functional teams and senior stakeholders. They bring creativity, operational excellence, and a proven ability to deliver impactful media strategies that align with business goals.

• Lead strategic planning, execution, and optimization of paid media campaigns across global and regional markets.
• Translate business objectives into actionable media strategies in partnership with brand, content, and communications teams.
• Manage agency relationships to ensure best-in-class planning, buying, and reporting.
• Develop media plans, audience targeting strategies, and channel mix recommendations across digital, social, print, broadcast, and out-of-home.
• Serve as the internal expert on paid media, advising senior leaders on investment strategies and emerging opportunities.
• Monitor campaign performance and deliver actionable insights to maximize ROI.
• Oversee data integrity, campaign tracking, analytics, and reporting processes.
• Manage paid media budgets and quarterly forecasting.

• 7-10 years of experience in media planning and buying, with expertise across digital and traditional channels and B2B audiences.
• Proven success managing complex, multi-market campaigns and agency partnerships.
• Strong analytical skills with the ability to turn performance data into strategic optimizations.
• Deep understanding of audience segmentation, targeting, and measurement frameworks.
• Excellent communication and presentation skills for senior stakeholders.
• Proficiency in campaign analytics tools, ad-tech platforms, and social media advertising systems.
• Bachelor's degree in marketing, communications, business, or related field.

Seniority level:
Executive

Employment type:

Full-time

Job function:
Marketing

Industries:
Media and Telecommunications

Note:

This listing also includes other job postings with no guaranteed relevance to the role above.

J-18808-Ljbffr

Selby Jennings is hiring AVP Media Planner in Boston
• Boston, MA, United States