Marketing Director, Streaming & Partnerships

Career Opportunities with Americas Test Kitchen

Department: Marketing, Analytics & Customer Service

Location: Boston, MA

Marketing Director, Streaming & Partnerships to lead marketing strategy and partner engagement across our growing FAST, OTT & digital subscriber ecosystems. This is an externally facing role that will represent the ATK marketing team in key conversations that span business development, sponsor ships, brand integrations, viewer engagement & subscriber acquisition initiatives.

The ideal candidate brings a wealth of experience at activating partner relationships in the media vertical, inclusive of marketing strategy for streaming channels, video content, programming launches, & branded content. This leader will be responsible for partnership ideation & execution, driving awareness, tune-in, viewership growth, and ultimately revenue through innovative promotions and co-marketing partnerships. They will serve as the connective tissue between the partner and ATK’s content, creative, marketing, distribution and brand partnership teams.

Reports to: Vice President of Marketing

Streaming & FAST Marketing Strategy

• Lead end-to-end marketing strategy for ATK’s FAST channels and original programming across major streaming platforms including Netflix, Roku, Amazon Prime Video, Pluto TV, Samsung TV+, Vizio Watch Free+, LG Channels, Xumo Play, and others.
• Drive awareness and tune-in through integrated promotional campaigns, cross-platform storytelling, and platform-specific marketing initiatives.
• Monitor industry trends, platform innovations, and competitive activity in the FAST/OTT landscape to inform strategy and opportunity identification.

Brand Partnerships, Sponsor ships & Cross-Functional Leadership

• Serve as strategic marketing partner to Sponsor ships and Brand Partnerships teams, supporting ideation, pitching, strategy, and execution of original and co-branded content.
• Work cross-functionally with content, creative, video, and marketing teams to align messaging, assets, and storytelling across paid, owned, and earned channels.
• Act as a “quarterback” across internal teams to support continued business growth, including sponsorship revenue, subscriber acquisition, and brand-enhancing executions

Platform Partnerships & Co-Marketing

• Build, manage, and deepen strong, mutually beneficial relationships with platform marketing and content teams.
• Serve as ATK’s primary marketing lead in Quarterly Business Reviews (QBRs), aligning on performance, learnings, and upcoming initiatives.
• Identify, evaluate, and execute co-marketing and promotional opportunities that accelerate channel growth, viewership (HOV), and revenue.
• Champion ATK internally and externally to optimize visibility, positioning, and long-term platform success.

Promotions, Launches & Campaign Execution

• Lead promotional planning for new show launches, channel launches, and exclusive platform initiatives.
• Create marketing briefs for each major campaign to align internal ATK stakeholders on objectives, audience targets, brand positioning, media formats and key timelines
• Develop and submit monthly marathon promotion concepts, platform-specific materials, and follow-up advocacy to secure placement.
• Oversee promo refresh cycles, ensuring creative remains current, effective, and aligned with platform needs.
• Evaluate and approve free promotional opportunities, recognizing their strategic value for channel awareness and performance.

You Tube Originals & Social Promotion

• Partner closely with the You Tube Originals team as the marketing liaison for show launches, programming slates, and platform initiatives.
• Coordinate FAST-focused social promotion with the Marketing team, planning posts and campaigns to support launches and platform moments.
• Oversee development of FAST-specific social assets, including vertical (9:16) video formats, as needed.

Messaging, Copy & Performance Optimization

• Create, review, and refine promo scripts and calls-to-action (CTAs) across all FAST platforms, ensuring consistent brand voice, terminology, and messaging.
• Partner on performance measurement, reporting, and optimization…