Senior Manager, Digital Marketing & Demand Generation

Overview

About Edge Beam Wireless Edge Beam is the world’s first Hybrid Network Operator (HNO), a foundational layer at the edge enabling one-to-many data distribution across today’s wireless networks. Providing a more efficient and economical way to move enterprise-grade data in the last mile, Edge Beam reduces network congestion and lowers capital investment. Serving industries from connected vehicles and public safety to IoT services, Edge Beam is strengthening U.S. network performance and laying the foundation for future wireless innovation.

Edge Beam Wireless is seeking a data-driven, hands-on Marketing & Demand Generation leader to help scale our pipeline generation efforts and support company growth. This role focuses on building, executing, and optimizing demand generation programs that drive qualified leads and measurable revenue impact. The position complements an existing marketing foundation centered on brand, product marketing, and messaging by bringing strong expertise in demand generation execution, analytics, and funnel optimization.

The role will work closely with Sales, Product Marketing, and external agency partners to deliver scalable, high-performing campaigns. The Ideal Candidate Is a Strong Individual Contributor Who Thrives In a Fast-moving Environment, Enjoys Owning Programs End To End, And Brings Analytical Rigor To Marketing Decision-making. Just As Important, They Lead With The Principles That Define How We Operate As A Team

• Customers First:
  We build to solve real-world problems for our users
• Dig Deep:
  We operate with rigor, curiosity, and attention to detail
• Win Together:
  We work in teams, share credit, and help each other succeed
• Disagree & Commit:
  We welcome respectful debate, then align and execute
• No Jerks:
  We prioritize kindness, respect, and collaboration in all directions

• Demand Generation & Campaign Leadership
  • Develop and manage demand generation programs across:
    • Paid social (Linked In)
    • Paid search and retargeting (Google Ads)
    • Email marketing (Pardot)
    • Webinars, events, and lifecycle campaigns
  • Partner closely with Edge Beam’s external marketing agency, which supports campaign execution, creative development, and paid media management.
  • Provide clear campaign briefs, oversee execution, and ensure campaigns launch on time and meet performance goals.
  • Build scalable inbound and outbound programs aligned to defined ICPs and business priorities.
• Marketing Analytics & Funnel Optimization
  • Own marketing performance measurement, including dashboards, reporting, and basic attribution using Salesforce, Pardot, and Google Analytics.
  • Monitor funnel performance from lead through pipeline and identify opportunities to improve conversion rates.
  • Analyze channel ROI and provide recommendations to guide budget allocation and campaign prioritization.
  • Ensure accurate tracking, data integrity, and effective use of the Mar Tech stack.
• Execution & Marketing Operations
  • Collaborate with the agency and internal stakeholders to manage campaign timelines, deliverables, and optimization cycles.
  • Build and optimize nurture programs and automated workflows within Pardot.
  • Support continuous testing and experimentation across messaging, creative, and channels.
  • Maintain and improve marketing workflows in Salesforce/Pardot to support reporting and lead management.
• Cross-Functional Collaboration
  • Work closely with Product Marketing to create messaging and campaign assets, including writing campaign copy and contributing to asset development.
  • Experience collaborating on design or using tools like Figma is a plus, but not required.
  • Partner with Sales leadership on ICP alignment, lead qualification, routing, and ongoing feedback loops.
  • Provide clear performance insights and updates to marketing and company leadership.

• 4–7+ years of experience in B2B demand generation, growth marketing, or performance marketing.
• Hands-on experience with:
  • Paid social advertising on Linked In
  • Paid search and retargeting via Google Ads
  • Email marketing through Pardot
• Strong analytical mindset with experience tracking funnel metrics and campaign performance via Google Analytics.
• Fam…