Director, US Marketing Planning & Operations

Overview

Join the US Marketing Team and support our ambition to bring the superpower of play to more children across the US. The Director of Marketing Planning and Operations is a critical leader and connector across our US marketing organization driving our marketing effectiveness agenda.

• Lead US Marketing Spend planning (i.e. budget) at the portfolio level to help deliver strategic and commercial marketing plans.
• Lead operational collaboration across USMLT (US Marketing Leadership Team) to improve connectivity and effectiveness.
• Provide cross-functional leadership as a core member of the Americas ICP (Integrated Customer Planning) team and the US Business Unit ICP to ensure proper Consumer Sales expectations, strategies, and marketing spend levels match business strategies.
• Continuously consult with Global teams on marketing planning, performance, and processes to use US examples as lead market recommendations.
• Ad-hoc analysis for leadership on marketing spend and efficiency levels to drive top investment decisions.
• Consult with US Marketing and brand management on strategic recommendation of input, where/what to spend, reviewing MS%, seasonality, Marketing objectives of spend and impact of spend on the short-term US demand plan.
• Coach US team on Audience Consumer Sales evaluation and strategies to improve Audience performance.
• Drive marketing effectiveness efforts together with the team, ensuring marketing decisions consider sales-cost ratio, optimizing marketing mix, short vs long term benefit, audience sufficiency, etc.
• Manage Marketing Planning Manager(s) in US who develop the detailed spend plan in MRM as well as actual results.
• Represent US in global marketing planning forums and projects as needed.

Our US team effectively and efficiently grows our brand by putting our audiences at the core of everything we do, translating overarching business ambitions into actionable, lasting storytelling and experiences in the US. By owning and driving our Planning and Operations efforts, you will ensure that our organization is as efficient and effective as possible. By connecting key behaviors with short and long-term data analytics, you will create a meaningful and lasting impact on our entire commercial business success within the US.

• Proven excellence in detailed long-term planning, business consulting, strategy development and portfolio management; global premium consumer brand or agency preferred
• Strong people leadership experience, preferably in a global setting developing direct and indirect team members
• Excellent partner management across all levels of an organization both internally and externally; effective communication style to drive influence
• Strong commercial-centric approach with a strong ability to create compelling stories from complex data streams; continuous improvement approach ensuring that past findings and insights are embedded in future activities and processes
• Experience leading and completing multiple projects (local and global) at one time, with the ability to problem solve while delivering sound recommendations
• Ability & willingness to travel; expectation 4-6 trips per year, domestic and international
• Previous experience working with / within a global marketing organization
• Proven skill in navigating and delivering against “stretch goals” in sophisticated organizational structures

There is no relocation budget for this role.

Our workplace enables our LEGO colleagues to be and do their best roducing a flexible way of working is a great example of how we live up to our ambition. This 3 day in the office hybrid model will exemplify our People Promise by embracing the different life situations of our colleagues.

The salary for this position has a range of $ - $ based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The…