Library Communications Specialist, University Libraries

Overview

Boston University Libraries seeks a Library Communications Specialist to advance the strategic communication goals of the University Libraries with a focus on leading student-oriented projects and supporting consistent messaging, branding, and outreach strategies across the BU Libraries system. The Specialist creates student-facing communications and marketing campaigns promoting library services and resources; and supports engagement initiatives that encourage undergraduate and graduate student research, learning, discovery, and wellbeing.

In working with student employees to create promotional campaigns, the Specialist ensures library materials are accessible and relevant to students and provides meaningful opportunities for students to engage peers and the broader BU community through prepared communications and graphic design work. The Specialist also works closely with colleagues across library departments to provide communications-related support to outreach and events, and to assist in the creation and distribution of materials, guidance, and other resources.

Under the direction of and in collaboration with the Library Communications Manager, the Specialist additionally furthers the library s strategic interests in the areas of advancement, community and staff engagement, and public relations.

• Student Engagement & Communication:
  Manage the Communication s Office Student Employee team, coordinating social media, design, and marketing projects focused on promoting student services and other library resources.
• Student Engagement & Communication:
  Develop social media strategies and plans, creating, scheduling, and monitoring content across channels and integrating social media strategies into larger communications campaigns.
• Student Engagement & Communication:
  Ensure social media plans include appropriate content for all library audiences and advance the library s strategic goals.
• Student Engagement & Communication:
  Produce written, visual and multimedia content for various communications channels, including print collateral, outreach materials, social media and web content, and digital and in-person signage.
• Marketing, Promotion, & Event-related Communication:
  Partner with library staff to promote library services and elevate their professional expertise and activities.
• Marketing, Promotion, & Event-related Communication:
  Provide communications support to promote and execute library events, workshops, and other campus outreach and to engage event attendees.
• Marketing, Promotion, & Event-related Communication:
  Execute regular marketing campaigns promoting library services, events, and special initiatives, and support the distribution of promotional materials.
• Support and Coordination of Strategic Communications:
  Distribute guidance and templates and facilitate internal information sharing.
• Support and Coordination of Strategic Communications:
  Participate in internal communications projects to encourage staff engagement.
• Support and Coordination of Strategic Communications:
  Support staff in the creation of communications materials to ensure quality, messaging and brand consistency.
• Support and Coordination of Strategic Communications:
  Coordinate requests and review processes for printing, promotional materials, multimedia projects, and other interdepartmental projects.
• Support and Coordination of Strategic Communications:
  Draft materials that build support for and awareness of library programs and student services among donors, partners, and peer institutions.
• Support and Coordination of Strategic Communications:
  Maintain a bank of photography, statistics, and anecdotes to be used in communications materials.
• Administrative, Reporting, Project Management:
  Track and analyze the performance of digital communications and social media efforts. Provide regular reports and recommendations for improvement.
• Administrative, Reporting, Project Management:
  Contribute to and maintain editorial calendars.
• Administrative, Reporting, Project Management:
  Support the creation and adherence to communications workplans.
• Administrative, Reporting, Project Management:
  Perform other communications-related duties as assigned.

• Bachelor s degree
• 1-3 years of experience in public relations, marketing, advertising, or another communications-related field
• Strong interest in social media marketing and trends
• Proficiency with basic design tools, photo editing software, and short-form video creation
• Comfort working on a collaborative team and with many project partners. Experience being a team leader a plus
• Strong writing and editing skills, and attention to detail
• An understanding of branding, visual identity, and storytelling

For consideration, please submit a cover letter and resume. The libraries will review candidate applications on a rolling basis. This position will remain open until filled.

Working at Boston University Libraries

Boston University Libraries is a learning organization that supports BU librarians,…