Programmatic Media Associate

Overview

Join the LEGO® Group as a Programmatic Media Associate and support us in delivering data-driven, high-impact digital media advertising campaigns that connect the LEGO Group with millions of fans. This role combines critical thinking, cross-functional leadership, and deep platform expertise to help shape our media approach in a fast-evolving digital landscape. You will support and learn to implement campaign strategy and execution, foster strong internal and external partnerships, and ensure our media investments deliver against both brand and commercial goals.

• Media Strategy & Vision – Support in driving and implementing the LEGO Group’s key initiatives and programmatic media strategy, ensuring alignment with brand, marketing, and business objectives across channels and other teams. This includes championing a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.
• Executional & Investment Stewardship & Governance - Ensure that global standards are followed and met, delivering the strongest return.
• Collaborator & Executive Influence - Serve as a subject matter expert for programmatic media, engaging with leadership, brand managers, other key internal collaborators, and external partners to drive alignment and advocacy.
• Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms (e.g., AI, retail media, cookie deprecation) to future-proof our digital media strategy.

Your expertise will be crucial in supporting impactful digital media campaigns that resonate with our global audience. By providing structure to innovative strategies and fostering collaboration across teams, you will help ensure alignment with both brand values and commercial objectives. Join us in crafting a future where creativity meets data-driven success!

• Demonstrated experience in digital media programming.
• Knowledge of, and an interest in, the global media landscape, ad tech ecosystem, and the evolving privacy/regulatory environment.
• Either a proven track record of campaign deployment or experience with executing complex tasks with supervision.
• Knowledge of key programmatic tools like The Trade Desk, Amazon DSP, and DV360.
• A desire to be curious and to learn and develop, both within the programmatic media specialism and more holistically.
• A commitment to purpose-driven, ethical marketing in line with the LEGO Group’s values and mission.

There is no relocation budget for this role.

Hybrid working model:
Our workplace enables LEGO® colleagues to be and do their best s 3-day in-office hybrid model embraces the different life situations of our colleagues.

#legogrouppaidmedia

The salary for this position has a range of $68,330.00 - $ based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. We reserve the right to amend or withdraw our jobs at any time, including prior to any advertised closing date. If you’re interested in this role, we encourage you to apply as soon as possible.

Here are some of what to expect:

• Family
  Care
  Leave – Enhanced paid leave options for important times.
• Insurances – Life and disability insurance for protection and peace of mind.
• Wellbeing – Access to Headspace App and wellbeing initiatives and programs run by local teams where you are based.
• Colleague Discount – Generous colleague discount from day 1.
• Bonus – Potential eligibility for bonus when goals are reached.
• Your workplace – Primary workplace location (office, store, or factory). Hybrid policy typically involves an average of 3 days per week in the office; details discussed during recruitment.

We…