AVP Media Planner

Overview

Software Guidance & Assistance, Inc., (SGA), is searching for an AVP Media Planner for a FULL TIME assignment with one of our premier financial clients. This role will sit in their Boston office.

This is a direct-hire, full-time position — client cannot sponsor now or in the future. Cannot work with additional layers of employment.

The Marketing team is seeking an experienced media planner to oversee paid media campaigns for the firm and its affiliated insurance business. Based in the Boston office, the AVP, Lead Media Planner will drive the strategic development, planning, and execution of paid media initiatives supporting brand, corporate reputation, and thematic campaigns globally, across all business lines.

This individual will lead day-to-day management of media strategy across multiple channels—including digital, social, print, and out-of-home—to ensure data-driven, high-impact media investments. Sitting within the Brand Marketing team, this role will partner closely with Channel Marketing, Product Marketing, Creative, and external agency partners. The position will help optimize performance, enhance brand visibility, and strengthen engagement with key audiences to build awareness, generate leads, and support growth.

It requires a balance of strategic insight, analytical rigor, and operational excellence.

The ideal candidate brings deep experience in media planning and buying, ideally within a global financial, corporate, or B2B marketing context. They have led integrated campaigns across paid, owned, and earned channels with a track record of aligning media strategy to business goals in close partnership with internal marketing stakeholders.

Experience managing agency partners, budgets, and measurement frameworks is essential. The successful candidate will be both analytical and creative, with the ability to influence cross-functional teams and senior stakeholders.

• Lead strategic planning, execution, and optimization of paid media campaigns across global and regional markets, supporting asset management, wealth management, and insurance businesses.
• Partner with brand, content, and communications teams to translate business objectives into actionable media strategies.
• Manage agency relationships, ensuring best-in-class planning, buying, and reporting.
• Oversee development of media plans, audience targeting, and channel mix recommendations across digital, social, print, broadcast, and out-of-home.
• Serve as the internal subject-matter expert on paid media, advising senior marketing and business leaders on investment strategy and emerging opportunities.
• Monitor campaign performance and provide actionable insights to optimize spend and maximize ROI.
• Ensure data integrity and consistency across campaign tracking, analytics, and reporting.
• Manage paid media budgets and quarterly forecasting processes.

• 7-10 years of experience in media planning and buying, with demonstrated expertise across digital and traditional channels and B2B audiences.
• Proven experience managing complex, multi-market campaigns and agency partnerships.
• Strong analytical skills and ability to interpret performance data into strategic insights and optimizations.
• Deep understanding of audience segmentation, targeting, and measurement frameworks.
• Excellent communication and presentation skills, with the ability to distill complex data for senior stakeholders.
• Proficiency with campaign analytics tools, ad-tech platforms, and social media advertising systems.
• Strong organizational and time-management skills, with the ability to manage multiple priorities under tight deadlines.
• Bachelor's degree in marketing, communications, business, or a related field.

• Experience in financial services, asset management, or another highly regulated industry.
• Familiarity with media attribution models, marketing mix modeling, and brand lift studies.
• Advanced knowledge of programmatic buying and data-driven media optimization techniques.
• Exposure to international media markets and global brand campaigns.

Employees may be eligible for a discretionary bonus, based on factors…