Senior Manager, Brand Marketing

Forward Financing is a financial technology company based in Boston, Massachusetts with team members throughout the United States, Dominican Republic, and Canada. The company is on a mission to unlock the capital that fuels small businesses across America. Recognized as a Best Place to Work by Built In Boston and certified as a Great Place To Work®, Forward is investing in its employees, technology, and customer experience — with long-term success in mind every step of the way.

We are seeking a brand marketing leader to manage the evolution and ongoing stewardship of the Forward Financing brand, positioning, and visual identity across all audiences. Reporting up through the VP of Marketing, key responsibilities include spearheading content marketing, social media, and corporate communications/PR to drive brand awareness/perception and support customer acquisition. This role will build a strong partnership with Sales to create compelling channel enablement materials and strategic partner programs.

Forward Financing has an established brand, and this is an opportunity to take it to the next level!

What you’ll own:

Brand Strategy & Governance

• Lead the next phase of Forward’s brand strategy, positioning, tone, and visual identity for our customers, partners, and employees

• Support the evolution and ongoing and management of brand guidelines to ensure consistent brand execution across all touchpoints

• Drive cross-functional alignment on key brand proof points, messaging, and competitive points of differentiation

• Act as the brand steward to protect the Forward brand and ensure all creative output across functional groups is consistent, meets the needs outlined in the brief, and drives intended results

• Own creative agency relationships, onboarding of new agency partners as needed, and internal creative execution to ensure impactful results that drives brand awareness and new customer acquisition

• Identify and manage brand partnerships that help elevate Forward’s mission and positively impact our SMB customers

• Own brand health measurement and reporting

Content Marketing & Social Media Management

• Lead social media strategy across owned channels (existing & new) and shape monthly editorial calendar based on our key strategic pillars to drive engagement, thought leadership, and positive brand reputation

• Build Forward’s content marketing engine focused on SMB education, product value/benefits, and industry insights to support customer engagement and drive brand loyalty through added value content

• Identify innovative content formats that resonate with our customers and manage all end-to end production and execution including brief development and keyword optimization strategies

• Identify key social media KPIs and own measurement and reporting across all social media and content platforms

Corporate Communications & PR

• Manage corporate reputation and messaging by developing a PR strategy that supports brand reputation, government affairs, and builds industry credibility

• Support our government affairs team by partnering to develop customer advocate programs, paid and earned media opportunities in high-quality relevant platforms, and working with other industry advocacy groups to build positive category support

• Source and manage PR agency relationships, measurement, and ongoing program development

Channel Enablement Support

• Partner with sales teams to develop Forward’s narrative to support new partner/BD efforts including competitive points of differentiation, benefits to partnering with us, and strategic differentiation

• Elevate sales content with data support to create partner impact statements that highlight our unique benefits, enhance credibility, and build the Forward brand for our partners

• Develop self-serve tools for partners and identify the optimal delivery methods for maximum impact including digital portal, newsletters and other channels

• Create high-impact incentive and relationship-building programs in partnership with sales to help win the hearts and minds of our partners as we maximize value to our customers

• Support the sales team with all onboarding, training, and other sales…