Marketing Manager, Life Sciences

Overview

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100. Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.

We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses.

Job Description

This role is based in our Boston office.

We are seeking a dynamic and results-driven Marketing Manager to lead the development and execution of integrated, year-round marketing strategies for our portfolio of events. This role is perfect for a creative and strategic problem-solver who thrives in a fast-paced, collaborative environment and is passionate about delivering impactful campaigns that drive audience engagement and business growth.

• Campaign Planning & Execution:
  Develop and execute integrated marketing strategies aligned with business objectives and event-specific goals.
• Campaign Planning & Execution:
  Create and manage detailed campaign plans, schedules, and timelines to ensure on-time delivery across all initiatives.
• Campaign Planning & Execution:
  Lead multi-channel demand-generation campaigns, including digital advertising, paid media, email marketing, social media, and media partnerships.
• Campaign Planning & Execution:
  Craft compelling, audience-specific messaging and creative for websites, email campaigns, advertising, and promotional materials.
• Campaign Planning & Execution:
  Leverage AI tools and prompt writing to enhance efficiency and maximize campaign performance.
• Campaign Planning & Execution:
  Ensure consistent application of value propositions, positioning, and brand standards across all marketing assets.
• Partnerships &
  
  Cross-Functional Collaboration:
  
  Build and manage relationships with external partners to ensure successful marketing activations.
• Partnerships &
  
  Cross-Functional Collaboration:
  
  Collaborate with Informa marketing leads across verticals and shared services to identify and execute partnership opportunities.
• Partnerships &
  
  Cross-Functional Collaboration:
  
  Align messaging and strategies across Marketing, Sales, Customer Success, and Product teams to ensure consistency.
• Insights & Analysis:
  Analyze campaign performance and marketing data to evaluate effectiveness, optimize spend, and improve ROI.
• Insights & Analysis:
  Develop a deep understanding of target audiences and customer segments, collaborating with cross-functional teams to refine personas and tailor messaging.
• Insights & Analysis:
  Track and report performance trends, using insights to continuously improve campaign strategies.
• Reporting & Budget Management:
  Prepare and deliver regular status reports and performance updates for stakeholders, highlighting results, insights, and ROI.
• Reporting & Budget Management:
  Manage marketing budgets for assigned events, including planning, tracking, and reconciliation.

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 2–4+ years of experience in a fast-paced, deadline-driven B2B marketing role.
• Proven ability to independently manage and deliver complex, multi-channel marketing campaigns.
• Strong understanding of the full marketing lifecycle, including planning, operations, execution, marketing automation, AI-enabled tools, optimization, and budget management.
• Experience building, growing, and segmenting marketing databases.
• Deep knowledge of digital marketing (PPC, SEO, display, and paid social) and content marketing.
• Creative and strategic problem-solver who challenges conventions and brings fresh ideas to audience engagement.
• Adept at balancing high-level strategy and ROI with detailed execution.
• Highly collaborative, with the ability to build strong relationships across marketing, sales, operations, design, production, and senior management teams.
• Ability to travel to events as needed

We believe that great things happen when…