Senior and Content Lead

Senior Copy and Content Lead page is loaded## Senior Copy and Content Lead remote type:
Hybrid locations:
MA - Boston time type:
Full time posted on:
Posted 21 Days Agojob requisition :
R-48489

Simply Business is a digital insurance brokerage that specializes in one thing: protecting the businesses our customers are working hard to build. We’re doing this by simplifying the insurance-buying process for all small businesses, blending together a combination of technology, data, and insurance knowledge. Our proprietary technology platform allows small business owners to easily search and compare quotes from over 20 top-rated insurance providers, customize their coverage, and purchase and access their policies – all online.

Founded in the UK in 2005, Simply Business is an insurtech pioneer with nearly 20 years of experience supporting small businesses. Simply Business is passionate about building an outstanding product for our customers – one that empowers their entrepreneurial spirits.

More importantly, we’re doing it all while taking care of our people. We’ve consistently been named a best place to work, including most recently ranking in Built In’s 2025 Best Companies to Work for in the US (Top 100), and Best Places to Work in Boston.

We want team members who have the drive to challenge boundaries. If you’re smart and passionate about delivering brilliant customer experiences, we’d love to hear from you.#
** Job Category
** Marketing#
** Position Type
** Permanent#
** Compensation Overview
** The annual base salary range provided for this position is a nationwide market range and represents a broad range of salaries for this role across the country. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate;

and other conditions of employment. As part of our comprehensive compensation and benefits program, employees are also eligible for performance-based cash incentive awards.#
** Salary Range**$81,500.00 - $#
** Target Openings
** 1

We are seeking a highly experienced and inspiring Senior Copy & Content Lead to serve as the owner of our brand voice and narrative integrity. Reporting to the Manager of Content & Messaging, this role is the master storyteller responsible for defining and deploying a cohesive voice, bringing our deep small business insurance expertise to life in relevant ways, and driving SEO and AEO optimization through our copy.
** Brand Voice Ownership:
*** Define and Own Brand Tone of Voice (TOV):
Own brand voice, developing, maintaining, and distributing comprehensive TOV guidelines across the entire organization.
* Channel Adaptation:
Lead the adaptation of the core TOV and content for specific channel needs (e.g., differentiating the conversational style for social media versus the authoritative tone for the website).
* Strategic Narrative & Messaging:
* Master Storyteller:
Help translate the brand's core values, reasons-to-believe (RTBs), and consumer insights into compelling, integrated brand narratives and stories.
* Build Credibility for our Insurance Expertise:
Build out a content ecosystem that brings to life Simply Business’ deep expertise in the small business insurance space, including in-depth content about our products, trades, etc.
* Product Marketing & GTM Alignment:
Partner with the Manager, Product Marketing & GTM to ensure all core claims and product messaging are integrated into the overall narrative and marketing executions
* Cross-Functional Partnership:
Partner with channel owners across organic & paid channels to develop narratives and brand stories that bring to life the brand in relevant & tailored ways
** Creative & Team Leadership:
*** Creative Partnership:
Collaborate deeply with the Sr. Manager, Creative and design team to ensure copy and visual creative are perfectly integrated, compelling, and aligned with campaign goals.
* Team Management & Mentorship:
Manage and mentor a pool of in-house and freelance copywriters, providing editorial direction to maximize output quality and consistency.
** Content Creation &…