Senior Manager, US HCP Marketing

Senior Manager, US HCP Marketing page is loaded## Senior Manager, US HCP Marketing locations:
Boston, MA, USAtime type:
Full time posted on:
Posted Todayjob requisition :
REQ-4091
* Join us as we transform immunology and deliver medicines that help autoimmune patients get their lives back. argenx is preparing for multi-dimensional expansion to reach more patients through a rich pipeline of differentiated assets, led by VYVGART, our first-in-class neonatal Fc receptor blocker approved for the treatment of gMG, and with the potential to treat patients across dozens of severe autoimmune diseases.
** We are building a new kind of biotech company, one that maintains its roots as a science-based start-up and pushes our commitment to innovate across all corners of our business. We strive to inspire and grow our company, our partnerships, our science, and our people, because when we do, we deliver more for patients.
* The Senior Manager, US HCP Marketing will support the development and execution of marketing initiatives targeted to healthcare professionals, with the goal of driving awareness and growth for VYVGART and VYVGART Hytrulo in gMG.
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* Key Responsibilities include:

*** Support the development and execution of personal and non-personal promotional materials and tactics for VYVGART and VYVGART Hytrulo in gMG.
* Assist in the creation of disease-state education initiatives, including messaging, materials, and tactics that support market development and expansion.
* Support the execution of media plans and partner with analytics teams to review performance data and identify opportunities for optimization.
* Actively build marketing capabilities through on-the-job learning, feedback, and participation in training and development opportunities, with a focus on HCP marketing, analytics, and cross-functional collaboration.

This role will report to Senior Director HCP Marketing, Indication Lead, and will partner closely with key internal and external cross-functional partners to plan and implement personal, non-personal tactics to support gMG. In close collaboration with the rest of the HCP marketing team, the Senior Manager will support key brand expectations such as brand planning, tactical planning, launch readiness, and quarterly business reviews.

This is an exciting time to join an enthusiastic, innovative, growing team to continue delivering on a successful commercial product launch with 2 neurology indications in market. We seek a marketer who thrives in a nimble, fast-paced environment, is willing to embrace the challenge, passionate about science, and deeply motivated to deliver impact to people living with rare diseases.
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* Roles and Responsibilities:

*** Support the development and execution of the disease state strategy, messaging, and tactics.
* Support the development and execution of the Branded gMG strategy, messaging and tactics.
* Align with Sales leadership on ensuring readiness of materials to support the Commercial Field Organization.
* Manage multiple agency partners, including management of associated budgets, forecasts, and accruals. Manage project timelines, including development of work plans and routing of all promotional materials through the appropriate review channels.
* Support the VYVGART brand strategies with pull-through to national congress channel and regional congress execution. Manage Congress participation, including cross functional congress planning, booth design, and execution of commercial tactics, sponsor ships, and events.
* Collaborate with multiple functional groups within the organization, including but not limited to Marketing, Patient Marketing, Marketing Operations, Field Sales, Medical Affairs, Market Access, Compliance, Legal and Regulatory.
* Partner with non-personal promotional (NPP) lead to align strategy and tactics, as well as to optimize data analytics and inform business decisions.
* Work closely with Legal, Regulatory and Medical Affairs to effectively navigate Promotional Material Review process, prioritize and ensure timely and compliant development of HCP-directed tactics.
* Execute multiple, simultaneous projects and manage resources to ensure deliverables are on time, on budget, and address business objectives.
** Education,

Experience and Qualifications:

*** The US commercial organization is Boston-based. This person is required to be in the office as needed to support key planning and coordination meetings. This person is also required to travel for customer visits or internal meetings as needed.
* BS/BA degree (science or business degree preferred); MBA is a plus
* 5 years of experience in marketing and/or relevant commercial experience in the pharmaceutical/biotech industry.
* Experience effectively managing external agency partners, and collaborating with cross-functional teams and internal/external stakeholders to effectively implement strategies and programs.
* Understanding of the legal and regulatory environment in pharmaceutical promotions.
* Strong project management,…