Director, Event Marketing Management

Overview

The Director of Event Marketing and Management at Dana-Farber Cancer Institute is responsible for designing and executing impactful events that enhance the Institute’s reputation and support workforce retention, recruitment, and engagement. Reporting to the Senior Director of Social Media, the role involves strategic planning and seamless execution of signature events that align with Dana-Farber’s Culture Advantage and vision during ramp up and including launch of the Future Cancer Hospital.

By collaborating with internal teams, senior leadership, and external partners, the Director ensures events are engaging, mission-driven, and aligned with organizational goals. This position demands strong leadership, project management, and communication skills to deliver high-quality events that position Dana-Farber as a leading cancer care provider and employer of choice.

Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS, and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations.

We conduct groundbreaking research that advances treatment, we educate tomorrow's physicians/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

• Strategic Event Planning and Execution: Develop and implement a comprehensive events plan that aligns with Dana-Farber’s strategic objectives and advances the Institute’s reputation and supports workforce retention, recruitment, and engagement during ramp up and including launch of the Future Cancer Hospital. Manage all aspects of event planning, including venue selection, catering, transportation, event promotion, and logistics. Oversee the setup, execution, and breakdown of events, ensuring all details are handled with precision and professionalism.
• Stakeholder Engagement and
  
  Collaboration:
  
  Build and maintain strong relationships with internal stakeholders, including senior leadership, the Board of Trustees, and the Department of Philanthropy. Work closely with internal teams and external vendors to ensure events are executed flawlessly and align with Dana-Farber’s mission and values. Represent the event marketing and management function on committees and work groups, providing strategic input and ensuring alignment with organizational goals.
• Budget and Vendor Management: Create and manage budgets for each event, ensuring expenditures stay within allocated amounts. Negotiate contracts with vendors and service providers to maximize efficiency and minimize costs. Oversee relationships with external vendors, including event production companies, designers, and other partners, ensuring high-quality deliverables.
• Communications and Content Development: Develop messaging platforms, talking points, and promotional materials for events, tailored to diverse audiences such as staff, patients, donors, and external partners during ramp up and including launch of the Future Cancer Hospital. Oversee the creation of event-related content, including brochures, invitations, digital ads, videos, and social media posts. Ensure all communications reflect Dana-Farber’s values, achievements, and vision for the future.
• Monitoring and Continuous Improvement: Monitor event activities to ensure the satisfaction of attendees and alignment with organizational goals. Develop event feedback surveys and conduct post-event evaluations to identify areas for improvement and enhance future events. Handle any event-related issues or crises that may arise, ensuring swift and effective resolution.
• Maximizing Impact and Engagement: Design events that foster meaningful engagement with internal and external audiences, including faculty, staff, patients, donors, and the community. Measure event success through feedback, engagement metrics, and alignment with…