Senior Manager, IP Commercial Partnerships - Sports partnerships

Overview

Are you ready to drive impact with sports partnerships? We are looking for a dynamic individual to lead commercial dialogue with key IP Partners. Join our IP commercial partnerships team, where you'll play a pivotal role in driving business planning and fostering valuable collaborations with key partners in the sports industry.

• Inform IP partnership strategy with direction for key IP partners in the sports industry; orchestrate end-to-end Joint Business Planning where relevant.
• Work with IP Partners, Inbound Licensing team, and Product Groups to identify strategic harmonies aligned with the company’s audience objectives and strategic priorities to inform joint marketing plans.
• Together with IP Partners, identify key growth opportunities as an input to Global Marketing Activation Calendar; provide strategic direction for tailored marketing plans on a market level.
• Harness partnerships to enhance key marketing moments, actively contributing to cross-functional teams and activation discussions.
• Orchestrate custom local deployment meetings to equip local marketing teams with relevant insights directly from Partner and relevant PG teams.
• Collaborate with Consumer Group teams, bringing Partner-level inputs and insights to enhance Go-To-Market considerations for relevant campaigns.
• Support partner-facing reporting with internally aligned data-driven storytelling and actionable insights.
• Drive regional top-to-top meetings and contribute to global business reviews with commercial insights and knowledge of local plans in key markets (past and forward-looking).

The IP Commercial Partnerships team drives business planning across LEGO Group’s key partners, translating opportunities into mutual value creation. It strengthens internal commercial dialogue across IP partnerships and ensures IP activation plans are rooted in global priorities and audience objectives.

• Significant experience in managing commercial partnerships and developing impactful initiatives in the sports industry, including activation of high-profile sporting events.
• Demonstrated experience overseeing the integration of partnered marketing activations and ensuring consistency with corporate strategies.
• Strong commercial acumen with the ability to assess activation impact and adjust strategies for the benefit of all parties.
• Excellent collaboration and communication skills to work across departments and with external partners.
• Analytical perspective with a focus on data-driven decision-making and reporting.
• Fluent spoken and written English.

• Background in the FMCG, entertainment, or similar consumer-focused industry with experience in IP partnerships.
• Strong interpersonal skills to collaborate effectively with global teammates and partners.

• Our workplace enables LEGO colleagues to be and do their best at work. A hybrid working model is provided to reflect our People Promise; this 3-day-in-the-office hybrid arrangement exemplifies our commitment to flexibility.
• No relocation assistance is offered for this position.

The salary for this position ranges from $ to $, based on anticipated responsibilities, market benchmarks, and organizational constraints. LEGO Group considers a wide range of compensation factors, including prior experience, skills, and location. Comprehensive remuneration details, including benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. We reserve the right to amend or withdraw jobs at any time, including prior to an advertised closing date. If you’re interested, please apply as soon as possible.

Here are some of what to expect:

Family Care Leave – We offer enhanced paid leave options for important life moments.

Insurances – All colleagues are covered by life and disability insurance for protection and peace of mind.

Wellbeing – Access to wellbeing initiatives and programs, including the Headspace App, available through local teams where you are based.

Colleague Discount – Generous colleague discount from day…