Communications Manager

# Communications Manager Fenway Forward###

Job Description
** Job Type & FSLA Status:
** Full-time 40 hours/week, Exempt
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* Reports To:

** Director of Development and Communications
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* Location:

** Hybrid-Boston, MA (minimum 2-3 in-office days/week)
** About Fenway Forward:
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* Position Summary:

** The Communications Manager develops, implements, and evaluates Fenway Forward’s communications strategy to strengthen brand visibility, share compelling impact stories, and support organizational engagement and fundraising efforts. This role collaborates closely with program teams to elevate resident voices and ensure consistent and mission-aligned messaging across all platforms.
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* Key Responsibilities:

**** Brand, Marketing, & Strategy
*** Develop and execute an annual communications plan aligned with organizational goals.
* Uphold and strengthen the organization’s brand identity across all digital and print materials.
* Manage multi-channel content, including newsletters, email campaigns, website updates, annual reports, and social media.
* Track analytics (email, social, web) and make data-driven recommendations to improve engagement and outreach.
* Maintain brand and communications guidelines, ensuring consistency across departments.
** Website Management
*** Support the implementation and launch of the organization’s new website.
* Collaborate with all departments to assess content needs and ensure accurate, updated, and engaging information.
* Regularly update website content, including program pages, news, events, and visuals.
* Monitor website analytics, user engagement, and SEO performance, and recommend improvements to enhance visibility and user experience.
* Coordinate with external web developers or consultants as needed.
** Newsletter Production & Design
*** This responsibility is shared with the across the Development & Communications Department, it requires cross team collaboration.
* Own the production and distribution of Fenway Forward’s newsletters using Constant Contact or similar platforms.
* Design and format newsletters to ensure strong visual appeal, accessibility, and alignment with brand standards.
* Optimize newsletters for different audiences by managing layout, tone, imagery, and calls to action.
* Test, schedule, and distribute newsletters accurately and on time.
* · Track performance metrics and share insights with the Development & Communications Department team to inform future content planning.
** Content Development & Storytelling
*** Produce compelling written and visual content that highlights program impact, resident stories, and organizational milestones.
* Collaborate with program staff to gather stories, quotes, and media assets that showcase community outcomes.
* Support development of communications/marketing collateral and materials for newsletters, campaigns, special initiatives, and partnerships.
* Manage digital archives for photos, videos, publications, and organizational documents.
** Social Media Management
*** Develop and schedule content across major social media platforms.
* Monitor social engagement and respond to community interactions in alignment with brand voice.
* Coordinate volunteers, staff committees, and partners contributing to digital campaigns or communications efforts.
** Event Communications
*** Support organizational and fundraising events through marketing, promotion, and communications planning.
* Create event-related materials including flyers, social graphics, web updates, signage, and program content.
* Coordinate timelines and deliverables for communications needs leading up to events.
* Provide onsite event support for tasks related to communications such as photography coordination, social media coverage, live updates, or managing communications volunteers.
* Work closely with the Development & Donor Communications Manager to ensure aligned messaging and cohesive marketing for events, campaigns, and donor engagement activities.
** Cross-Department Collaboration
*** Collaborate closely with the Development & Donor Communications Manager to ensure consistent messaging across fundraising appeals, campaigns, events, donor outreach, and organizational storytelling.
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