Advertising Manager

Overview

The Advertising Manager supports the Brand Advertising team in planning, developing, executing and measuring media that fosters long-term positive brand recognition, credibility and loyalty through a focus on the customer. Key responsibilities include market research, creative development & production, media planning, internal and external relationship management, performance optimization, budget tracking and general project management.

• Coordinate with media teams, creative and agency partners and key stakeholders to plan, produce and execute brand paid media across the M&T Bank footprint.
• Conduct development and execution of market-specific media plans, driven by business priorities, brand insights and media consumption behavior.
• Develop briefs to define strategy that includes background, objectives, brand insights, media consumption, audiences, KPI’s, messaging and creative direction - for both internal and external partners.
• Discover compelling brand centric stories among product, relationship management and branch colleagues for brand storytelling.
• Strategize with product partners to connect Brand initiatives with business priorities and lower funnel marketing.
• Lead creative concepting and development with agency partners and internal stakeholders for brand advertising.
• Develop user journeys to lift consideration among consumers on  and other brand touchpoints.
• Design and execute creative and paid test plans to optimize concepts and paid media placements and targeting.
• Partner with Marketing research and analytics teams to monitor the effectiveness and impact of advertising and marketing programs and apply learnings to subsequent initiatives.
• Present creative, solicit feedback from key stakeholders, manage revisions, traffic work through Compliance and approve/release final materials to media vendors.
• Manage workflows and budgets, optimize media and ensure deliverables are met within specified timetables.
• Draft and socialize presentations that highlight Brand Advertising plans and insights among Marketing and Senior Leadership.
• Complete other related duties as assigned.

• Bachelor's Degree in a related field
• 5 years of experience in Marketing, Advertising, Brand Management, or related role, in either a corporate or agency environment (Or in Lieu of a degree, a combination of 9 years of higher education and relevant experience)
• Strong creative and production experience
• Skilled in collaboration and relationship management
• Media planning
• Possess a strong customer-centric focus.
• Ability to leverage data-driven approach and analytical thinking within a creative framework
• Adept at creative storytelling
• Strong brief writing skills required
• Solutions orientated problem solving
• Strong attention to detail is a must
• Excel within multi stakeholder project & account management environment
• Microsoft Excel and PowerPoint proficiency
• Ability to interact and communicate effectively with all levels of personnel
• Ability to work independently and function as a member of a project team with excellent communication

• Master’s degree
• Financial Services and/or Wealth Management sectors
• Experience working with a challenger brand
• Advertising Agency experience

Boston, Massachusetts, United States of America

M&T Bank Corporation is an Equal Opportunity/Affirmative Action Employer, including disabilities and veterans.