Associate Brand Manager, Tools

Our Beauty & Wellness division empowers consumers with trusted products that support self‑care, from salon‑quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.

Look around your home, and you’ll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward‑thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Associate Brand Manager, Hot Tools

Marketing for Hot Tools

Boston, MA, Hybrid (work 3 days onsite)

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in‑office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

• Marketing and business planning: Assist in the development of marketing plans, business plans, sales strategies, and action plans for identified targets of opportunity that clearly define objectives, goals, win strategies, schedules, and action assignments. Work closely with marketing colleagues to bring these plans to life.

• Go to Market Support: Work with Sr. Brand Manager to maintain brand positioning and equity across all materials and marketing channels, including writing copy and giving direction on briefs, packaging, website, trade marketing materials, social, ads and DTC material. Coordinate artwork approvals from key stakeholders such as Legal and Licensing, and monitor campaign performance to ensure commercial goals are met/exceeded.

• Sales Support: Work closely with Sales to facilitate the selling process, including retailer strategy, pricing analysis, reading and following up on call reports, PowerPoint presentations, relevant market data, and samples and artwork. Partner with Sales and Content colleagues to ensure in‑store and online experience is seamless for our consumers.

• Product Line Support: Work with Sr. Brand Manager and the Innovation Team to support the innovation plan to fuel the future, while maintaining and optimizing the current line.
  
  Responsibilities include:

  • Supporting the development of basic marketing strategies (i.e., product positioning, sub‑branding, required features, pricing, etc.) working with Product Development, Sales, Industrial Design, and R&D/Engineering.
  • Develop and execute a new product launch plan, including sell‑in materials, packaging, and e‑commerce support materials, and a comprehensive best‑in‑class consumer experience support plan.
  • Conducting ongoing business performance assessments to ensure each SKU is profitable, has a “reason for being” and is properly positioned relative to other Helen of Troy products and competition in the marketplace.

• Market analysis: Using POS from key accounts as well as data from Nielsen, Circana, Profitero and others, monitor movement, market share and make strategic/tactical recommendations to management on an ongoing basis. Routinely conduct store checks and evaluate competitive product offerings to gain/maintain knowledge of marketplace activities. Develop communication tools (i.e., charts/graphs) for sales, management and customer use.

• Forecast: Work with Finance, Sales and Marketing Director to develop annual sales forecasts and oversee the monthly issuance of latest estimates to update the forecast.

• Data Maintenance: Work with supply chain, engineering, quality department, program managers and creative to maintain item information including product specs, part numbers,…