Associate Director, Patient Marketing, US Kidney - AMKD

Job Description

General

Summary:

The Associate Director of Patient Marketing will lead the strategic execution for the AMKD Patient marketing team within The US Kidney marketing team, which is preparing for potential commercialization of an investigational therapeutic being studied for the treatment of APOl1-mediated kidney disease (AMKD). This role will be pivotal in shaping and delivering impactful patient engagement strategies that support launch readiness, and driving awareness to Vertex's innovative treatment.

The ideal candidate will bring deep experience in launch planning, patient marketing, and cross‑functional collaboration, with a passion for improving outcomes in the kidney disease space. This role reports to the Director of AMKD Patient Marketing within the US Kidney Business Unit and is based in Boston, MA.

• Develop and execute consumer digital marketing strategies, including omnichannel communication journeys to reach and engage consumers effectively and precisely
• Translate patient insights into compelling, compliant messaging and resources that resonate with diverse patient populations, drive marketing strategy, and business objectives
• Analyze material usage metrics to determine optimal patient education experience and ensure field sales utilization
• Drive assets through internal Communications Review Committee process, with strong collaboration with legal and compliance
• Collaborate with cross‑functional teams, including field, HCP Marketing, Patient Advocacy, and Market Research partners
• Manage agency partners effectively to deliver quality outputs, while ensuring adherence to budget and timeline
• Shape patient focused market research efforts and infuse learnings throughout key business processes
• Ensure consistency of messaging across channels and touchpoints, tailoring communications to patient needs and cultural considerations
• Stay updated on industry trends and best practices in patient marketing and regulatory compliance, infusing learnings as appropriate

• Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.)
• Strong understanding of digital marketing strategies, including content creation, omnichannel ecosystem planning, and measurement design best practices
• Proficient in launch planning, patient engagement strategy, and promotional initiatives
• Ability to understand all elements of brand strategy and role in executing that strategy
• Broad understanding of regulatory rules and regulations with direct experience with communications review committee for review and approval of tactics
• Exhibits ownership and broad accountability for projects and internal assignments; understand when it is appropriate to flag issues to management
• Ability to understand insights and the implications, and apply those insights to tactics, business problems, and opportunities
• Excellent project management skills, with the ability to manage multiple initiatives simultaneously
• Strong analytical skills, with the ability to interpret data from programs and provide actionable insights
• Excellent communication and collaboration skills, with the ability to work effectively with cross‑functional teams

• Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred
• Typically requires 8 years of experience in marketing, with a focus on patient engagement in the pharmaceutical or healthcare industry
• Proven track record of developing and executing successful patient marketing strategies and campaigns
• Additional preferred experiences:
  Specialty product launch experience, Genetic disease experience, Kidney experience

$162,800 - $244,200

The range provided is based on what we believe is a reasonable estimate for the base salary pay range for this job at the time of posting. This role is eligible for an annual bonus and annual equity awards. Some roles may also be eligible for overtime pay, in accordance with federal and state requirements. Actual base salary pay will be based on a number of factors, including skills, competencies, experience, and other…