Sr. Manager, Marketing Events

About the Job

The Senior Manager, Marketing Events is responsible for congresses for the clinical division, including managing strategy, implementation, vendors, budget, impact measurement and communication. This position works closely with all marketing functions including brand, marketing and creative teams, as well as sales/business development, product teams and other departments, to produce quality events and activities to engage customers, partners and internal teams.

The ideal candidate for this position is someone who is detail orientated, has strong communication skills, shows good collaboration while staying calm when dealing with tight deadlines. The position requires you to be comfortable wearing multiple hats in a fast-growing precision diagnostics environment, switching effortlessly between strategy, planning and effective execution.

• Oversee the development of the annual congress calendar for the clinical division in partnership with medical, sales and biopharma teams.
• Research and recommend congresses based on the industry, target audience, attendees, etc
• Provide measurement framework with success metrics and KPI to evaluate congresses’ success via quarterly reports.
• Collaborate across the business groups to plan and execute clinical congresses. Work closely with all marketing functions including brand, product marketing and creative teams, as well as business development and other departments to produce quality events and activities to engage customers.
• Research and recommend innovative ways to make congresses more impactful.
• Work closely with internal stakeholders to build solution message and FMI brand.
• Assist with the creative development of congress initiatives, from branding, agenda design, content creation, and venue selection to event execution.
• Track budget costs throughout the course of event project and communicate scope changes that impact budgets
• Develop and maintain relationships with various vendors (exhibits, production, media, and creative) to ensure success including continually evaluating performance and fit for the organization.
• Manage all aspects of logistics including meeting/event space allocation, meeting format, food and beverage, audio visual and overall production using WRIKE as a planning and collaboration tool.
• Secure tradeshow booth allocation with industry partners to optimize FMI’s presence and drives demand generation.
• Collaborate closely with digital marketing operations to ensure creation forms, landing pages and micro-sites, advertising and micro-touches to drive event attendance.
• Work with internal stakeholders to coordinate key tradeshow activities including communications, employee eNewsletter, pre-show meetings, lead capture, attendee registration and customer journey engagement.
• Procure all necessary components (hardware and software) to support booths.
• Work with cross-functional internal teams (marketing, sales, finance, legal, compliance, etc.) to ensure approved content is utilized and flawless execution of events
• Create and manage the schedule and logistics for in-booth presentations.
• Travel up to 30% of the time.
• Other duties as assigned.

• Bachelor's degree in marketing, communications or business
• 8+ years of experience in event planning, including large-scale events and trade shows

• Diagnostics, Biotech or Pharmaceutical industry experience
• Regulated industry experience
• Proficient with MS Office (e.g., Word, Excel, and PowerPoint)
• Proficient in
• Proven negotiation skills working with contracts and key customer processes
• Excellent verbal and written communication skills
• Effective presentation skills
• Ability to work independently with minimal supervision
• Ability to prioritize and make effective decisions
• Strategic and critical thinker
• Proficient in analyzing and interpreting data
• Experience with project management tools (WRIKE)
• Experience managing a wide variety of internal professional events from closed-door executive events, corporate off-sites, educational, etc.
• Demonstrated ability to efficiently work on multiple project requests simultaneously in a fast-paced environment with…