Product Marketing Manager - Beverage

Overview

Bevi is on a mission to transform how beverages are delivered and consumed. Our smart hydration systems eliminate the need for single-use bottles and cans—making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we're building a future where Bevi machines are everywhere people live, work, and connect. We've raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we've been rapidly growing year over year—saving over 1 billion bottles from waste.

In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development.

The Product Marketing Manager - Beverage owns the messaging around everything that comes out of Bevi machines. Residing within the Product organization, you will work in lockstep with the Product Management team to define the value proposition of new and existing consumable offerings. You will lead the messaging strategy for new flavor launches, functional enhancements, and new beverage categories, ensuring our core pillars of health, customization, and sustainability are clearly articulated across all channels.

• Product Messaging Strategy:
  Be the “quarterback” of the message for all new Bevi beverage launches, including new flavors, seasonal releases, enhancements, new categories, and beyond.
• Deep Product Partnership:
  Collaborate closely with Product Managers and the Beverage R&D team to translate complex ingredient lists, nutritional data, and technical innovations into clear, compelling, and consumer-friendly messaging.
• Customer & Market Expertise:
  Nurture the market success of existing flavor and beverage lines by executing changes in messaging and positioning based on consumption data, customer feedback, and evolving trends in the healthy beverage space (CPG, functional drinks).
• Competitive Intelligence:
  Regularly track, analyze, and assess competing bottled drinks, sparkling water brands, and functional beverages, as well as those from competitive hardware products, to clearly define and communicate Bevi's points of differentiation.
• Content & Training Development:
  Develop messaging decks, internal FAQs, flavor profiles, nutritional comparison sheets, and case studies that enable our customer- and distribution partner-facing teams to speak confidently about our full beverage portfolio.
• Marketing execution:
  Work as project manager and quarterback of all integrated marketing plans to successfully execute the launch of new or reformulated beverage offerings or updated merchandising of our beverages portfolio. This includes working with the marketing team to update the website, printed and digital sales collateral, social media, partner websites and collateral, sales presentations, customer and partner email communications, and more.
• Promotion:
  Support internal and external campaigns designed to increase adoption and consumption of new and existing flavors among customers and partners, as well as efforts to promote and demo Bevi products at conferences, trade shows, and events.
• Deep Expertise:
  Develop deep expertise in the Bevi machine ecosystem, CPG/natural ingredient standards, and the value of customization and choice that the Bevi platform enables.

• 5+ years of experience in a Product Marketing or similar role, preferably at a B2B or B2C CPG/Food & Beverage company.
• A proven track record of successfully crafting and implementing product messaging.
• Exceptional attention to detail and a track record of excellence in messaging and project management.
• Successful collaboration with Product, Sales, and other cross-functional teams to clearly articulate product value and differentiation.
• Proven ability to conduct independent primary and secondary market research to understand consumer flavor trends, dietary preferences, and the competitive beverage landscape.
• Strong ability to work independently, embedded within a Product team, and cross-functionally, tactfully managing by influence across the organization.
• Passion for sustainability and environmental impact.

At Bevi, We Believe…