Social Media Manager, Americas Activation

Overview

The Americas Activation Team is a part of the LEGO Global Social Media operations function and our vision is to continue to reach, recruit and retain new audiences! We strive to retain existing fans as well, through engaging content and conversations on the native platforms they use.

This is a Manager level role based at 1001 Boylston St. in Boston, MA.

Our workplace enables our LEGO colleagues to be and do their best roducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues. There wil not be relocation assistance for this role.

Start Date February 2026

End Date September 2026

• Drive activation plans against the global social channel and content strategies, partnering with social strategy, creative, and social analytics teams to develop compelling and high performing social-first content.
• Lead consumer and market business growth initiatives that place the LEGO Group in an authentic position to drive meaningfulness
• Input downstream into market key initiatives to ensure channel and content strategies are being pulled through the line into execution
• Develop and execute strong influencer & creator activation plans for content on LEGO® Social Media Channels to maximize brand exposure and authenticity
• Work with the Marketing Performance Measurement team to identify key insights and trends via social listening, monitor performance, and create an on-going optimization strategy rooted in data-driven-decision making
• Collaborate with the Editorial team to ensure executions are seamless across platforms to drive consistent and impactful Brand storytelling moments
• Partner closely with cross functional teams (such as Brand Marketing, PR, Events, Ecommerce, and Retail Marketing) to ensure seamless integration of social media
• Stay ahead of industry trends, platform updates and competitive insights to continuously elevate the LEGO Brand within the Social Media space

• 5-6+ years’ experience in Social Media Marketing for a Global Brand
• Experience with in the consumer-packaged goods industry and in verticals such Entertainment, Fashion, Beauty, Sports, and Gaming
• Strong understanding of the Social Media landscape and regional nuances, particularly in North America, LATAM, EMEA, China, Japan, and Asia Pacific.
• Deep understanding of social media analytics, platform algorithms, and content performance metrics
• Ability to collaborate cross-functionally and align activation plans with Social Media platform strategies and broader LEGO® Group business goals
• Strong project management skills, with the ability to handle multiple priorities in a fast-paced environment
• Background in influencer marketing strategy and the integration with organic social media
• Excellent communication, storytelling, and copywriting skills
• Passion for the ever-evolving social landscape
• Agency and/or Influencer management experience
• Experience with content creation, video editing, and emerging social platforms a plus
• Bachelor’s degree and/or MBA in Marketing, Communications, Social Media preferred

The salary for this position has a range of $ - $ based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you re interested in this role we encourage you to apply as soon as possible.

Here are some of what to expect

• Family
  Care
  Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by…