Marketing Analytics Manager - Paid Media; Youtube

At this time, Wayfair will not sponsor applicants for this position for the following work visas: F1-OPT, STEM OPT EAD, H-1B, H-1B1, E-3, O-1, J-1, or TN.

Marketing Analytics Manager, Paid Social (Youtube)

Wayfair is looking for a results-oriented leader to drive the strategy and execution of the You Tube marketing channel. In this role, you will manage a high-performing team responsible for shaping and executing full-funnel media strategies, measuring and reporting on their performance, and leveraging those insights to drive continuous innovation. You will manage multi-million dollar campaigns that build brand awareness, generate demand, and capture high intent customers.

You will partner closely with both external stakeholders at Google and internal stakeholders including creative, marketing technology, and marketing measurement to unlock growth on this strategic channel. The ideal candidate will bring depth of experience in You Tube, a strong fluency in both measurement and creative strategies, and experience mentoring and scaling teams.

• Lead the roadmap, strategy, and execution for the You Tube marketing channel, including campaign operations, bidding strategies, measurement frameworks, and creative strategy.
• Manage and develop a team of marketing analysts, setting strategic direction, coaching for growth, and ensuring operational excellence.
• Closely monitor campaign performance daily, identify and root cause problem solve abnormalities, and react to deviations from plan quickly and strategically.
• Lead relationship with our You Tube partners at Google, ensuring best-in-class execution, transparency, and continuous innovation.
• Collaborate closely with marketing data science to design and implement measurement frameworks (e.g., brand lift, incrementality testing, MMM), and deliver reporting that connects media investment to business outcomes.
• Develop and scale the creative strategy for You Tube, including creator content, developing briefs and partnering closely with internal creative and influencer teams to ensure creative assets are optimized to drive channel outcomes.

• 4+ years of experience in digital media strategy, planning, or buying, with specific depth in You Tube and/or other digital video (CTV or programmatic).
• At least 1 year of management experience, either formal through direct management or informal through project management or mentorship, with a track record of cultivating talent and building a collaborative, high-performance culture.
• Experience managing large media budgets with accountability for business outcomes.
• Excellent analytical skills with experience using data analytics tools like SQL.
• Highly organized with the ability to manage multiple projects simultaneously.
• Strong verbal and written communication skills coupled with demonstrated experience effectively working with and influencing cross‑functional stakeholders.
• An entrepreneurial mindset with the ability to thrive in a highly ambiguous and fast‑paced environment with a bias for action.

In office requirements:
This is a hybrid role based out of our Boston office (4 days/week in office, 1 day/week remote)

• Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees.
• No‑cost access to 2nd.
  
  MD, a virtual expert medical consultation and navigation service.
• Global Traveler Health Insurance through Geo Blue.
• 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching.
• Automatic enrollment into Basic Life and Accidental Death & Disability Insurance.
• 401(k) matching with immediate vesting.
• Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services.
• Tuition Reimbursement.
• Wayfair Employee Discount.
• Gym/Fitness Discounts (Wellhub and varying regional memberships).
• Exclusive access to thousands of perks & discounts through Benefit Hub.
• Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits.

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