Programmatic Media Manager

Summary Programmatic Media Manager

SUMMARY

The Programmatic Media Manager supports day-to-day planning, execution, and optimization of programmatic media programs. This role leverages data and audience insights to inform strategy, evaluate performance, and drive continuous improvement across campaigns.

ESSENTIAL RESPONSIBILITIES

• Develop campaign and audience strategies across programmatic platforms.
• Execute and manage programmatic campaigns, including budgeting, trafficking, reporting, and billing.
• Develop RFPs and negotiate with media partners.
• Issue IOs, buy authorizations, and coordinate creative specifications.
• Create client presentations including competitive analyses, SWOT analyses, and POVs.
• Stay informed on industry trends and apply insights to enhance solutions.
• Present media plans, reports, and POVs to clients.

REQUIRED KNOWLEDGE & SKILLS

• Experience with programmatic media platforms; agency experience preferred.
• Strong understanding of measurement practices, attribution tools, and analytics.
• Proficiency with ad‑serving tools (e.g., CM360).
• Skilled in Excel, PowerPoint, Outlook, and collaborative tools.
• Ability to manage multiple projects and work in fast‑paced environments.
• Strong verbal and written communication skills.

EDUCATION & EXPERIENCE

• Bachelor’s degree preferred.
• 2–4 years of hands‑on programmatic media experience; retail media or CPG experience a plus.

The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Job Purpose

The Media Manager is responsible for overseeing media campaigns, including but not limited to programmatic, social and search. This role requires surgical troubleshooting, creative problem‑solving and expert project management skills. The ideal skills for this role are attention to detail, technical and digital acumen with tools and processes and the ability to build consensus.

Essential

Job Duties and Responsibilities:

Management

• Oversee a team of media coordinators, specialists and senior specialists; delegate to maintain a reasonable and balanced workload for all direct reports.
• Identify performance expectations, give timely and constructive feedback and conduct formal performance appraisals for direct reports.
• Build and maintain positive relationships with vendor partners (e.g., Turn, Ubimo, etc.); conduct quarterly reviews under key initiatives and roadmap, articulating key pain points.
• Help inform and prioritize the product roadmap by collecting internal and external feedback accurately and regularly.
• Participate and lead team, department and agency trainings.
• Develop strategic learning artifacts – POVs, platform‑update alerts, assessments of industry news – to further internal and external learning.
• Present thought‑leadership to clients and peers within related landscapes, lead client‑specific and practice‑specific educational sessions, mentor junior team members in cross‑training efforts.
• Proactively identify growth opportunities within existing brands for additional partnerships and services.

Campaign Management

• Ensure the campaign management team delivers the desired outcome for the customer and that the customer’s health and usage is maintained.
• Support direct reports in troubleshooting issues that arise with campaign execution.
• Ensure integrity of margin management and communicate at‑risk campaigns to manager and stakeholders.
• Manage and continually improve reporting and evaluation output for all campaigns.
• Provide strategic direction on client calls.

New Technology Implementation

• Work with manager(s) to develop and plan strategies for testing new technology prior to full‑team rollouts, including reporting performance and evaluating potential obstacles around…