Flight Centre - Senior Product Marketing Manager - Boston

Senior Product Marketing Manager

Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company, headquartered in Brisbane, Australia, operates in 23 countries spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network that extends to more than 90 countries through company‑owned businesses and independent licensees.

The company opened its first leisure travel shop in Sydney, Australia in 1982, and is listed on the Australian Securities Exchange in 1995. Our purpose is to “open up the world for those who want to see.” Every day we give people around the world the opportunity to experience something really amazing—travel!

To learn more about Flight Centre Travel Group please .

This role is responsible for developing strategic product marketing plans for our corporate brand(s). Working closely with key senior stakeholders, regional teams, product, brand marketing, PR/communications, customer success, account management, operations and sales teams, the Senior Product Marketing Manager will craft product and solution market‑facing messaging and positioning to drive new customer sales, product adoption and retention.

The Senior Product Marketing Manager will guide insight‑led product strategy, communicate effectively the market positioning, product messaging and competitive differentiation of our solutions to our target audiences. A key focus of the role is to manage the process of bringing solutions to market—including crafting product positioning and messaging, GTM planning with associated activities, and ensuring all relevant prospects and existing clients fully understand the offerings.

The role will also drive demand and usage of solutions and ensure that the voice of the customer is fully leveraged within the product lifecycle.

• Positioning & Messaging: Through detailed market research and competitive landscape analysis, identify and develop product positioning and messaging that uniquely differentiates our solutions.
• Sales and Marketing Tools: Create collateral, whitepapers, presentations, videos, and training materials to communicate the value proposition of our solutions internally and externally.
• Product Launches & High‑Value Releases: Work with internal teams and external technical partners/suppliers to plan the market launch of new products and high‑value releases and manage the cross‑functional implementation of the GTM plan.
• Communications: Work with sales, account management, customer success, training, operations, deployment, enablement and brand marketing and PR communications teams to broadcast our message to the market, across the organization and our partner community.
• Market Intelligence: Be the expert on our clients, buyer personas, how they buy and their buying criteria; and be the expert on our competition and how to succeed.
• Demand Generation: Support the brand marketing strategy and programs that create interest for our solutions in all market segments.
• Industry Leadership: Where appropriate represent the company at industry events, conferences, trade shows and webinars.

• 7+ years experience in mid‑senior product marketing or FCTG product/technology.
  • It is preferred for the candidate to have worked for an innovative technology organization with a SaaS background.
  • A strong understanding of the FCTG business model, including product and/or technology areas, is highly valued.
• Experience in product lifecycle/customer lifecycle management and new product development methodologies.
  • Ideally demonstrate experience in customer lifecycle marketing through digital touchpoints and marketing automation.
  • Experience in new product development, adoption and growth strategies.
• Experience working with and preparing pitches for industry analysts.
  • Experience working with a range of senior stakeholders in a sales/value‑driven environment with sales and account management teams.
• Experience in analytics and insights.
  • Proven ability in tracking and analytics.
  • Exp…