Senior Media Planner, Health Media

The Senior Media Planner is a key member of the Health Media Hub team and is responsible for delivering smart, innovative and performance-driven campaigns for our healthcare clients. You will serve as a strategic resource and partner on clients’ current state and areas of opportunity across media investments, along with partnering with the Health Media Strategy team in selecting media partners that achieve strategic and tactical objectives.

Additionally, you will lead and manage workflow processes for healthcare campaigns to ensure fulfillment on all media planning, analysis, and scheduling requests. You will also partner with internal teams to ensure strategic direction and goals are achieved and reflected in tactical channel and cross‑channel plan recommendations.

The Senior Media Planner will lead the team in staying at the cutting edge of media innovation within the healthcare industry and educate the larger brand/client teams on relevant opportunities and challenges.

$80,000.00/yr - $90,000.00/yr

• Act as key point of contact for overall healthcare business and strategy development
• Expand and grow the specialized media offering at Havas Edge HMH; identify and develop the optimal strategic and tactical performance campaign approach within channel (Display, Mobile, programmatic, etc.) and for cross channel
• Develop and present client‑facing media plan presentations and lead buying presentations
• Develop guidelines and strategies that can apply across the business and to individual campaigns as they are planned in partnership with Strategy and Comms
• Oversee all media campaigns from concept to completion, ensuring campaigns are executed with excellence and media plans stay within budget
• Maintain quality control while ensuring projects and campaigns are produced completely, correctly, accurately, and efficiently for clients
• Identify and capitalize on trends through partnership with Client Service, Analytics and other Digital Media leads to apply broader brand learnings, as relevant
• Partner with key media partners to develop unique opportunities and/or identify key initiatives for potential programs
• Be accountable for accuracy, media intelligence and thought leadership (syndicated insights, RFPs, etc.)
• You demonstrate a solid understanding of our clients’ business, the business problem(s) to solve and offer solutions to, and the consumer journey
• Identify and advise on new ways to reach targets by staying apprised of industry standards, along with new media programs and opportunities

• Operate and execute media planning and buying for the delivery of advertising campaigns for your client portfolio; evaluate and assess media performance to determine the extent to which the original media objectives, strategies and KPIs were accomplished
• Be accountable for reaching targeted client objectives, KPI’s, deadlines, budgets, etc.
• Oversee and manage client requests, in partnership with Client Services, to ensure client satisfaction on campaign delivery and performance is met (i.e. plan changes, budget changes, QBRs, etc.)
• Ensure team members are providing Client Services with campaign insights, reporting and optimization recommendations, and input on regular reporting documents
• Oversee the implementation and execution of the cross‑channel media research and media plan, which includes consumer profile development, consumption reports, flowcharting, budgeting, scheduling, and establishing benchmarks for control KPIs, CPA, etc.

• Support and partner with the Advertising Operations and Analytics team in streamlining and standardization of reporting and gathering of insights.
• Ensure insights are strategically applied to future efforts for the brand and packaged in a consistent and productive way
• Work collaboratively on learning agendas for the brand as well as partner‑specific initiatives
• Stay on top of healthcare industry trends and provide education to clients and team members

• You have a minimum 3‑4 years’ experience in media planning and media buying with a focus on digital media
• You have a…