Director of PR & Brand Activations

Bevi is on a mission to transform how beverages are delivered and consumed. Our smart hydration systems eliminate the need for single‑use bottles and cans—making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT‑enabled beverage technology, we’re building a future where Bevi machines are everywhere people live, work, and connect.

We’re seeking a forward‑thinking Director of PR & Brand Activations to shape and steward Bevi’s external voice. This leader will own corporate PR, executive communications, brand storytelling, brand activations, earned media strategy, and oversight of social media.

• Lead Bevi’s global PR strategy, focusing on corporate, sustainability, product, and executive visibility.
• Manage and guide the PR agency, providing clear direction, prioritization, and feedback.
• Build and deepen relationships with top‑tier, trade, and category‑relevant reporters—business, tech, workplace, sustainability, and lifestyle.
• Shape and execute proactive media moments, including product announcements, data storytelling, milestones, and purpose‑driven initiatives.
• Own all media materials: press releases, messaging frameworks, Q&As, fact sheets, and briefing prep.

• Develop thought‑leadership platforms for Bevi’s executive team, including speaking engagements, op‑eds, interviews, awards, and Linked In presence.
• Build consistent narratives that connect Bevi’s strategy, mission, and innovation roadmap to broader trends in sustainability, beverage technology, and the future of work.
• Provide counsel to internal leaders on communications topics and media moments.

• Oversee Bevi’s social media strategy and presence, ensuring strong narrative alignment across platforms.
• Partner closely with the internal social team to guide content strategy, campaign planning, community engagement, and social analytics.
• Integrate earned, owned, and influencer opportunities into cohesive storytelling.

• Partner with Brand, Creative, and Experiential Marketing teams to set strategy for tentpole moments (e.g., major conferences, partner events, sustainability summits) to drive maximum brand exposure and earned attention.
• Shape communications strategies that turn activations into earned and social storytelling opportunities.
• Create measurement frameworks to evaluate brand impact.

• Translate complex ideas—product innovation, sustainability impact, customer stories—into simple, compelling narratives.
• Develop cross‑channel messaging frameworks that ensure consistency across PR, social, digital, and brand marketing.
• Create content for major announcements, executive communications, and strategic updates.

• Serve as a strategic partner to leadership on sensitive or high‑risk communications decisions.
• Develop playbooks and escalation paths for crisis response, service issues, and other reputational topics.
• Ensure readiness across internal partners and agency teams.

• Partner across Marketing, Product, Sales, Customer Success, and Sustainability to surface stories and align messaging.
• Build repeatable systems, templates, calendars, and dashboards that bring discipline and predictability to the communications function.
• Act as a senior advisor to cross‑functional leaders on messaging and narrative alignment.

• 10+ years of experience in PR, communications, or corporate reputation—ideally within B2B, B2B2C, or tech categories.
• Deep experience managing PR agencies and leading integrated communications programs.
• Proven track record securing meaningful earned coverage and shaping strong executive visibility.
• Exceptional storyteller with the ability to translate data, insights, and product details into human‑centric narratives.
• Strong understanding of how earned, owned, and social channels work together to influence brand perception.
• Adept at operating in a high‑growth, evolving environment with a balance of strategic perspective and hands‑on execution.
• Calm, clear communicator with sound judgment—particularly in moments that require discretion or reputation management.
• Inclusive leader who builds trust, elevates teams, and brings cross‑functional partners along with clarity and consistency.

• Strong…