Director of PR & Brand Activations Boston

Bevi is on a mission to transform how beverages are delivered and consumed. Our smart hydration systems eliminate the need for single-use bottles and cans—making it easy, fun, and sustainable to stay hydrated. As the category leader in IoT-enabled beverage technology, we’re building a future where Bevi machines are everywhere people live, work, and connect. We’ve raised over $160M in venture capital, serve thousands of customers across the US, Canada, UK and Ireland, and we’ve been rapidly growing year over year—saving over 1 billion bottles from waste.

In addition to driving hypergrowth with our current product line, Bevi is heavily investing in new product development.

We’re seeking a forward-thinking Director of PR & Brand Activations to shape and steward Bevi’s external voice. This leader will own corporate PR, executive communications, brand storytelling, brand activations, earned media strategy, and oversight of social media. They will work hand-in-hand with our PR agency and internal teams to elevate Bevi’s position across business, sustainability, tech, workplace, wellness, and culture.

The right candidate brings strategic depth paired with operational discipline. They excel at uncovering narratives rooted in product, innovation, and impact—and know how to deliver them across earned media, social channels, and thought‑leadership platforms. This role is highly visible, cross‑functional, and central to how Bevi shows up to customers, partners, and the broader market.

• Lead Bevi’s global PR strategy, with a focus on corporate, sustainability, product, and executive visibility.
• Manage and guide our PR agency, providing clear direction, prioritization, and feedback.
• Build and deepen relationships with top‑tier, trade, and category‑relevant reporters—business, tech, workplace, sustainability, and lifestyle.
• Shape and execute proactive media moments, including product announcements, data storytelling, milestones, and purpose‑driven initiatives.
• Own all media materials: press releases, messaging frameworks, Q&As, fact sheets, and briefing prep.

• Develop thought‑leadership platforms for Bevi’s executive team, including speaking engagements, op‑eds, interviews, awards, and Linked In presence.
• Build consistent narratives that connect Bevi’s strategy, mission, and innovation roadmap to broader trends in sustainability, beverage technology, and the future of work.
• Provide counsel to internal leaders on communications topics and media moments.
• Oversee Bevi’s social media strategy and presence, ensuring strong narrative alignment across platforms.
• Partner closely with the internal social team to guide content strategy, campaign planning, community engagement, and social analytics.
• Integrate earned, owned, and influencer opportunities into cohesive storytelling.

• Partner with the Brand, Creative, and Experiential Marketing teams to set the strategy for and to amplify tentpole moments (e.g., major conferences, partner events, sustainability summits) to drive maximum brand exposure and earned attention.
• Shape communications strategies that turn activations into earned and social storytelling opportunities.
• Create measurement frameworks to evaluate brand impact.

• Translate complex ideas—product innovation, sustainability impact, customer stories—into simple, compelling narratives.
• Develop cross‑channel messaging frameworks that ensure consistency across PR, social, digital, and brand marketing.
• Create content for major announcements, executive communications, and strategic updates.
• Serve as a strategic partner to leadership on sensitive or high‑risk communications decisions.
• Develop playbooks and escalation paths for crisis response, service issues, and other reputational topics.
• Ensure readiness across internal partners and agency teams.

• Partner across Marketing, Product, Sales, Customer Success, and Sustainability to surface stories and align messaging.
• Build repeatable systems, templates, calendars, and dashboards that bring discipline and…