Associate Brand Manager

Position Overview

Title: Associate Brand Manager

Reports To: Brand Manager, Cider

Location: Hybrid, East Boston

Compensation: $60,000 - $90,000 plus annual bonus up to 10% of base salary

The Associate Brand Manager assists with marketing initiatives that drive brand awareness, trial and distribution. The role analyzes data to develop annual, long‑term and short‑term marketing strategy and plans, and contributes to creative assets.

• Build and execute innovation pipeline, generating ideas through trend, competitive and category analysis
• Manage projects through the development process, ensuring on time and on budget launches
• Analyze channel and customer mix to inform distribution strategy for new launches
• Streamline item tracking in GS1 and internally
• Execute ad hoc brand partnership requests
• Own Cider House Exclusive line: product development, packaging, launch assets, social, emails, website landing page
• Own Cider House Merchandise: profitable assortment for taproom following brand guidelines
• Own social media calendar: plan posts for Downeast brand, coordinate with innovation brands, manage photographer and copywriter
• Develop and execute advertising and consumer promotion plans to build equity, awareness and trial
• Develop communication materials and brand creative (ex: POS)
• Monitor market trends, consumer trends, competitive activities
• Synthesize findings and develop action plans as needed
• Conduct consumer research: concept testing, insights work, message testing
• Provide standard reporting for owned brand, market/segment and competitive performance weekly/as needed
• Help develop annual brand plan for owned brands, including multi‑year innovation pipeline

• 1-3 years of experience in consulting, project management, CPG sales or CPG analyst role
• Comfortable working in a fast‑paced, entrepreneurial environment
• Exceptional interpersonal skills and ability to interact effectively across functions and organizations
• Ability to manage projects from start to finish

• Proficiency with consumer research and syndicated data (Circana, Nielsen, Kantar, IPSOS, Numerator)
• Product development experience (including creative design)
• Bev alc experience

• Unlimited paid time off
• Paid holidays
• 401(k) with 4% company match
• Health and dental insurance
• Short‑term disability insurance
• Company‑wide celebrations, including a summer offsite and holiday party
• Cider allowance

We are proud to hire regardless of gender, race, nationality, religion, sexual orientation, disability, age, or any other factor that makes us who we are.

All offers of employment are contingent upon the successful completion of a background check conducted after a conditional job offer has been made.