Vice President, Marketing — SaaS | Private Equity-Backed – PIPELINE
Listed on 2026-01-12
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Marketing / Advertising / PR
Marketing Manager, Marketing Strategy, Branding Specialist / Ambassador -
Management
Vice President, Marketing – Private Equity-Backed — PIPELINE
We are partnering with a private equity‑backed B2B SaaS company in search of a Vice President, Marketing to lead all aspects of marketing strategy, demand generation, brand development, and digital transformation. This executive will report directly to the CEO and play a critical role in driving top‑line growth and market expansion.
Responsibilities- Develop and execute the go‑to‑market strategy across all digital, performance, and brand channels.
- Lead demand generation, marketing operations, and lifecycle marketing to drive pipeline and revenue growth.
- Oversee brand strategy, content, and communications, ensuring consistent messaging across all customer touchpoints.
- Partner cross‑functionally with Sales, Product, and Customer Success to align growth objectives and optimize lead‑to‑revenue outcomes.
- Drive adoption of AI‑enabled marketing tools and data‑driven insights to enhance marketing efficiency and ROI.
- Build, mentor, and scale a high‑performing marketing team to support the company’s growth trajectory.
- 10+ years of progressive experience in B2B SaaS marketing leadership.
- Proven success driving demand generation, brand awareness, and revenue growth in a private equity or high‑growth environment.
- Expertise in Mar Tech, digital strategy, and AI‑driven customer acquisition.
- Strong analytical mindset with the ability to measure marketing performance and optimize accordingly.
- Collaborative leadership style with a passion for building empowered, results‑driven teams.
Marketing Executive Search Specialists – Trusted. Targeted. Boston‑Based. National Reach. We specialize exclusively in retained marketing executive search for high‑growth organizations across the U.S. Our team partners with private equity‑backed firms, SaaS companies, and enterprise brands to identify and place best‑in‑class marketing leaders who drive growth through digital transformation, brand strategy, and AI‑powered marketing innovation.
Location- Boston, MA – Recruiting Nationwide
- 504 Pond Street, Westwood, MA 02090
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